Blackpink‘s Jennie is doing it again, teaming up with Apple‘s Beats for a new collaboration featuring an unreleased track.
The song is featured in the campaign video for a special edition of the Beats Solo 4, which is now available in Onyx Black.
“Already did that once and I’ll do it again,” Jennie sings in the campaign video.
The black headphones feature two attachable black bows and an ear cushion embellished with symbols inspired by the singer’s music.
“We always knew my first drop with Beats was just the beginning of the story,” Jennie said in a statement. “This second chapter truly represents my personal evolution and self-discovery. I wanted to create something that felt both powerful and personal, and I’m so excited for everyone to experience this new chapter with me through these sleek headphones.”
Jennie has an extensive history of collaborating with Beats. In 2024, she starred in the Beats Solo Buds campaign and in 2025 launched the Beats Solo 4 — Jennie Special Edition in Ruby Red, which sold out across Apple’s online stores in under 24 hours.
The Beats Solo 4 – Jennie Special Edition in Onyx Black will be available to purchase on Friday, April 24, for $199.99 USD at Apple.com beginning at 9 a.m. PT in the United States.
Jennie’s first solo studio album, Ruby, was released on March 7, 2025, and sold 1 million copies worldwide in its first week. The album included songs like “Mantra,” “Love Hangover,” “ExtraL,” “Like Jennie,” and “Handlebars.”
The K-pop star has also taken to acting, starring in HBO’s The Idol in 2024 as Dyanne, a backup dancer and close friend to Lily-Rose Depp’s Jocelyn.
Watch Jennie’s campaign video below.