He added that in the near future, films that do not use AI could need to use a suitable label to help appeal to viewers.
Moore is among a growing cohort of top Hollywood actresses to suggest the industry needs to lean into AI, with Sandra Bullock receiving backlash recently for stating that we should “make it our friend”.
Last month, Bullock told the CNBC Changemakers Summit: “It’s here. We have to observe it. We have to understand it. We have to lean into it.
“We have to use it in a really constructive and creative way, make it our friend rather than – I mean, we have to be incredibly cautious and aware of it because there are people who will use it for evil and not good. But I do feel that there’s a place for it … It’s here. We have to just be friends in some dark way.”
‘AI revolution has begun’
Elsewhere, Reese Witherspoon was criticised on social media after she posted a video in April urging women to start learning how to use AI tools.
“The AI revolution has begun, and I need to learn as much as I possibly can about AI and share it with all of you,” the Morning Show star told her 30 million followers.
“Also, FYI: the jobs women hold are 3x more likely to be automated by AI, yet women are using AI at a rate 25 per cent lower than men on average. We don’t want to be left behind. So…do you want to learn with me?”
The technology is already being used in a number of newer Hollywood films.
Brady Corbet, the director of The Brutalist, has previously had to defend the 2024 picture after one of the film’s editors revealed AI had been used to perfect Adrian Brody’s Hungarian accent.
The industry, however, continues to grapple with the rising competence and accessibility of AI-generated media. The technology is also a critical issue at the heart of ongoing union disputes, leading to actors’ and screenwriters’ strikes.
This year, films that used AI were banned from the festival’s Palme d’Or competition on the grounds that the technology “imitates very well but it will never feel deep emotions”.
Meanwhile, in the jury’s press conference on Tuesday, Moore was asked if she believed speaking freely about politics can be detrimental to success in the movie industry, to which she responded: “I would hope not. Part of art is about expression, so if we start censoring ourselves then I think we shut down the very core of our creativity, which is where we can discover truth and answers.”
The actress is on this year’s festival jury alongside Park Chan-wook, the jury president and South Korean filmmaker, and actors Stellan Skarsgård and Ruth Negga, as well as Chloé Zhao, the Hamnet director, and Paul Laverty, an Irish-Scottish screenwriter.
Also on the jury is Diego Céspedes, a Chilean director and screenwriter, actor Isaach de Bankolé and Laura Wandel, a Belgian director and screenwriter.
Elsewhere, Dame Joan Collins made a star appearance on the Cannes red carpet on opening night.