Netflix has announced that it will make advertising-supported subscriptions available in Ireland next year.
The streaming giant said that it would roll out ad plans to 15 countries in 2027, including Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Sweden, Switzerland and Thailand.
Netflix first launched its ad tier in late 2022, and its ad-supported plans are currently available in markets such as the US, UK, Australia, Japan, Brazil, Canada, Mexico, France, Germany, Italy, and Spain.
In the UK, Netflix charges users a lower fee of £5.99 per month for the ad-supported subscription compared to £12.99 for the standard ad-free option.
Accounts on both plans offer streaming in 1080p and can be used on up to two devices. The premium plan is £18.99 per month and offers 4K ultra HD streaming on up to four devices.
In Ireland, Netflix’s prices currently range from €10.99 to €23.99 per month.
Users with ad-supported subscriptions typically view around five minutes of adverts per hours of video streaming before and during films and episodes of series.
At the end of 2025, Netflix has 325m global paid subscribers, and the company claims its ad plans now reach more than 250m viewers per month and that over 80% of ad subscribers watch every week.
“We’ve got cutting-edge technology, we’ve got great entertainment across shows, movies, podcasts, and live events, and we’ve got the most engaged and attentive audience,” said Amy Reinhard, president of advertising at Netflix.
In Ireland, Netflix’s prices currently range from €10.99 to €23.99 per month. (Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images)
“We’ve proven we’re effective, and now we’re expanding ads to more places and we’re ready to compete with anyone.”
In addition to rolling out ads to new countries next year, Netflix will make podcasts and vertical videos available to advertisers as well