Microsoft has launched the XBOX Game Studios Shop, a dedicated online storefront focused on merchandise connected to its first-party gaming franchises. The platform includes apparel, drinkware, stickers, hats, mousepads, and collectible products tied to series including Halo, Forza Horizon, Sea of Thieves, Age of Empires, Avowed, Hellblade II, Fable, and Gears of War. The storefront also sits alongside existing Microsoft-operated gaming stores connected to Bethesda, Blizzard, Minecraft, and Call of Duty.
The initial lineup focuses heavily on graphic apparel including hoodies, T-shirts, and caps featuring franchise-specific artwork and logos. Halo merchandise incorporates UNSC graphics and Master Chief imagery, while Sea of Thieves products use pirate-themed visuals across drinkware and accessories. Microsoft stated that additional product drops and franchise collections will continue expanding throughout 2026 alongside upcoming Xbox game releases and the company’s 25th anniversary activities.
Image Credit: Xbox Game Studios