Colin Firth’s ex-wife, Livia Giuggioli, blasted Gwyneth Paltrow over her “unacceptable” ad promoting luxury properties located in an Israeli city 50 miles from the Gaza Strip.
In a recent Instagram video message, the activist asked her viewers to “cancel” the Goop founder.
“She was supposed to come to the farm in a couple of weeks’ time on a tour, a soil-to-fork farm experience, and we just canceled her because what she did is completely unacceptable,” Giuggioli, 56, claimed.
Colin Firth’s ex-wife, Livia Giuggioli (seen above), blasted Gwyneth Paltrow over her “unacceptable” ad to promote real estate 50 miles from Gaza. liviafirth/Instagram
“Making an ad for a luxury condo is as disgusting as it can be for someone [with] privilege,” she said. liviafirth/Instagram
The Green Carpet Fashion Award creator alleged that “complicit” Paltrow, 53, supported the alleged “genocide” of the Palestinian people by collaborating with Israeli real estate group Aviv Melisron.
“Making an ad for a luxury condo is as disgusting as it can be for someone [with] privilege,” Giuggioli said.
“How detached are you from reality? You’re either so detached that you need to be canceled — because you live in another world — or you’re actually a really, really nasty person,” she added.
“Or you are stupid. Which three [are you], Gwyneth Paltrow?”
Giuggioli (seen above with people on her farm) questioned how “detached” from reality the Marvel star was. liviafirth/Instagram
Giuggioli (seen above) said she rescinded Paltrow’s invite to visit her regenerative biomimic farm, Quintosapore. liviafirth/Instagram
Giuggioli — who was married to Firth from 1997 to 2019 — concluded her video by saying the actress will definitely not be visiting her regenerative biomimic farm, Quintosapore.
She captioned the post, “I never liked or approved of cancel culture but in the case of @gwynethpaltrow it’s the least we can do.”
Page Six has reached out to Paltrow for comment but did not hear back.
The criticism for the “Marty Supreme” star came after she appeared in a promo for an upscale 51-story development in Herzliya — approximately 50 miles from the Gaza Strip, which has been destroyed amid the war between Israel and Hamas.
In the ad, which was filmed in New York City, Paltrow complains about early mornings as she prepares to leave her high-rise penthouse apartment for a run through Central Park.
Activist Giuggioli was married to Firth (seen above in 2019) from 1997 to 2019. Dave Benett/Getty Images for Eco-Age
Paltrow (seen above in an ad) appeared in a promo for an upscale 51-story development in Herzliya, a city that’s 50 miles from the Gaza Strip. 51 Park Co.
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“Who decided mornings should be so early?” she says, as she stretches and changes into a workout set.
“Even my coffee needs a coffee,” she quips.
The ad then shows Paltrow jogging through the iconic park as a voiceover continues.
“Waking up for a morning run can be brutal, but it’s a price I’m willing to pay. Because once I hit the park, pure energy takes over. It’s hard to explain,” she says.
Once the “Iron Man” star returns to her apartment building, she changes clothes to head out for the day.
In the ad, Paltrow (seen above) complained about starting her mornings early. 51 Park
The “Iron Man” star (seen above) then went for a jog in Central Park. 51 Park
“There’s a reason the world’s most iconic buildings are by a park,” she says, referring to 51 Park’s location next to Herzliya Park and Glil Yam Park.
Paltrow then walks to an awaiting vehicle and instructs the driver to take her to 51 Park.
“New York?” the driver asks, to which the lifestyle brand owner responds, “Herzliya. Israel.”
Images of two interconnected towers rising over the Herzliya skyline are then shown on the screen.
Though Paltrow did not share the ad on her personal Instagram, fans furiously slammed her in the comments section of her other posts.
Paltrow (seen above in the ad) did not share the commercial on her personal Instagram. 51 Park
Fans labeled the actress (seen above in 2025) “Gwynocide.” GC Images
“Gwynocide has a ring to it,” wrote one user.
“So disappointed but glad to see the real you come out. Won’t be listening to your pod any longer…” added another.
“The level of ice in your blood is stunning,” commented a third user.
Other fans posted GIFs which called for a “boycott” of Paltrow and all of her businesses.