Aston Villa have officially announced Visit Rwanda as the club’s new Principal Partner, Official Tou… More
Aston Villa have officially announced Visit Rwanda as the club’s new Principal Partner, Official Tourism Partner, and Official Coffee Provider.
Starting from the 26-27 season, the Visit Rwanda logo will appear on the front of all men’s, women’s, and academy team shirts. The partnership expands the Rwanda Development Board’s strategy of utilizing high-profile football sponsorships to promote global tourism.
Described as the most lucrative sponsorship deal in Aston Villa’s history, reports indicate the agreement is worth up to £20 million per year including bonuses.