One of Ireland’s best-known ice cream brands is marking its centenary with a twist.
HB is teaming up with Irish designer Gan Stró and turning its iconic wrappers into jerseys.
The limited-edition collection is taking Brunch, Loop the Loop, Iceberger and Fat Frog and making them wearable.
Fat Frog jersey
Katie McNelis from HB Ireland said they wanted to bring back some nostalgia.
“Everyone that has come to see them has said it’s transported them right back to their childhood – so nostalgic,” she said.
“These wrappers are so rooted in everyone’s childhood – they’re so nostalgic, they’re so vibrant and so colourful.”
Ms McNelis said the Fat Frog ice cream is always something they are asked about.
“The number one question we always get asked is, Is Fat Frog coming back?’
“I’d say never say never – but for now, we can wear the Fat Frog,” she added.
Darren Mooney of Gan Stró said they wanted to try something different.
“Everyone has an ice cream they remember, a wrapper they recognise or a favourite they will defend forever,” he said.
“The goal was to capture that nostalgia without simply recreating the past.
“We wanted to make something bold, modern and genuinely wearable, while still giving people that instant feeling of recognition when they see it”.
Customer Brendan Dunne, who saw them on Instagram, said he “had to get one of these” as an Iceburger was his favourite ice cream as a child.
“I feel like I’m going to spot other people wandering around in them at Electric Picnic, so it’ll be a bit of craic,” he added.
The jerseys are available from Thirty Five on Dublin’s Fade Street and Planet Retro in Galway.