NVIDIA’s GeForce RTX 50 series of “Blackwell” graphics cards has seen significant price increases over the past few months, with a particularly notable jump between July and August. On Newegg, one of the largest computer hardware retailers in the United States, there has been a noticeable change in the median listed price for each GeForce RTX 50 model. For instance, the entry-level GeForce RTX 5050 had a median price of $300 in June, which rose by 5% to $315 in August. Moving up the range, the GeForce RTX 5060 was listed at an average of $370 in July, but this increased by 27% to $470 in August, marking a $100 difference. However, this is just the beginning.
The 8 GB edition of the RTX 5060 Ti was priced at $470 and has now risen to $530, reflecting a 13% increase. The most significant change occurred with the 16 GB version of the RTX 5060 Ti, which jumped from $570 in July to $805 in August, a 39% increase. The RTX 5070 experienced a similar percentage rise of 36%, going from $660 to $900. The RTX 5070 Ti remained steady at $1100, while the RTX 5080 saw a modest 3% increase from $1462 to $1500. The flagship GeForce RTX 5090 recorded a 9% increase, moving from $4300 to $4700.
When compared with the manufacturer’s suggested retail price (MSRP), the situation becomes even more striking. As indicated by the table, the RTX 50 series is now selling significantly above the MSRP that NVIDIA still officially lists on its website, with the flagship GeForce RTX 5090 commanding a median price that is a staggering 135% above MSRP. Much of this discrepancy is due to significant pricing adjustments by memory manufacturers, which are being passed on to add-in board partners. Since higher-end cards use more VRAM, the price differences are more pronounced.