In comparison, older generations under-index: while 15% of those listening to music more are Gen X, they make up 24% of the population overall. The numbers are even more pronounced among Baby Boomers and above (8% versus 28%).
Americans listening to more music are most likely to discover new music through streaming recommendations
As far as discovering new music goes, streaming service recommendations, at 59%, tops the table among Americans listening to more music. Social media and music blogs (52%) and recommendations from friends and family (48%) make up the top three sources. Radio and music channels are cited by 43% of this group.