Your phone knows a lot about you. It can keep your calendar, it can read your emails and text messages, and it can see through your camera. Apple devices will go beyond a technological tool, the company said, into one that “is always with you” and is “deeply personal.”
It’s part of a new intelligent personal hub, in which Apple will use artificial intelligence to form “a deep understanding of your personal context.”
“This includes your calendar, your relationships, your routines, the most private details of your daily life,” Apple said.
Apple showed off “an entirely new version of Siri,” using an example of a woman asking Siri about a recipe her mother said they should make together.
“Mom sent you an email with recipes for Grandma’s peach pie and Grandma’s lemon meringue pie. She mentioned in a message that she wants to make one of Grandma’s pies together when she visits,” Siri replied.
The woman then took a photo of a fruit stand and asked Siri which fruit would work best for the recipe, which Siri was then able to choose and add to a grocery list on a third-party app.
Apple did assure privacy protection while taking a swipe at competitors, saying “others see that data as something to collect and store. They move it to their servers and ask you to trust them. But honestly, trust only goes so far when your data is no longer yours to control.”