Customers of nursery stores in Limerick and Dublin who have pre-paid for goods are being advised to contact their banks about possible chargebacks after the company entered provisional liquidation.
Provisional liquidators have been appointed to Deal-Doc Technology Limited, which trades as BabyDoc Shop.
The company, which sells baby and nursery products in the Delta Retail Park in Limerick and Deansgrange in Dublin, said it experienced a significant deterioration in trading and cashflow during 2026.
BabyDoc Shop founders Mike Morrissey and David Keenaghan said they were “devastated” that the company had reached this point.
The pair said they had built the business from the ground up over more than a decade and had explored “every realistic option” to secure its future.
They said their immediate concern was for employees and customers with outstanding orders.
“We know how stressful and upsetting this will be, particularly for families preparing for the arrival of a baby, and we are deeply sorry for the uncertainty this has caused,” they said.
The founders said the company had acted early when trading conditions deteriorated, reducing costs, securing additional working capital and engaging professional advisers to explore investment, restructuring and a potential sale.
However, they said it had ultimately not been possible to secure a viable solution.
The company currently has 11 full-time and two part-time employees.
The liquidators will now work to secure the company’s assets and establish the position of creditors and customers.
A spokesperson for Interpath who appointed the liquidators, said: “We recognise in particular the concern of customers who have paid deposits or pre-paid for goods that have not been supplied.”
Customers who paid by debit or credit card are being advised to contact their bank or card provider promptly to ask whether a chargeback may be available.
Interpath said it would provide further information to affected customers once the underlying position had been verified.
The specialist nursery market has also faced challenging trading conditions, with consumers under pressure from the cost of living and becoming more cautious about larger household purchases.