The new service is available in Dublin, Cork, Limerick and Galway, and will see a range of major nationwide retailers and local businesses onto the platform for the first time, it said.
The company first initially moved beyond food delivery to include retail products in 2023 across the UK.
The first partners to launch with the app include The Perfume Shop and Accessorize, alongside more than 20 local small and medium-sized enterprises (SMEs).
The aim for the service is offer that option for a late gift or a quick fix, says Helen Maher, the regional director of Deliveroo Ireland.
“We’ve all been there, you need a last-minute birthday gift, you’ve run out of your favourite moisturiser, or you don’t want to leave the house mid-way through a DIY project because you need more paint. We want to solve that.”
According to the platform’s data, there have been a significant number of searches for retail products. Stock photo: Getty
Today’s News in 90 Seconds – October 6th
The launch aims to tap into a shift in Irish consumer behaviour, it said.
As recent market analysis by Deliveroo found 70pc of online shoppers in Ireland consider convenience a key factor in their purchasing decisions and 29pc of Irish consumers have increased their frequency of online shopping.
The launch also responds to growing customer demand for retail products on Deliveroo, it said.
According to the platform’s data, there have been a significant number of searches for products like flowers, home appliances, stationary, gifts and pharmaceuticals.
The retail expansion builds on the established grocery delivery service in Ireland, which includes brands such as Tesco, M&S, and SPAR.
Users can open the Deliveroo app, navigate to the ‘Shopping’ category, and browse items from retailers in their local area.
Once an order is placed, they can track its progress in real-time as a Deliveroo rider delivers it directly to their door, it said.
This new service creates an opportunity for Irish retailers, Ms Maher stressed.
“Our mission is to bring the local community to your doorstep and this is a significant step forward to achieving that.
“It’s not just about convenience for our customers; it’s about creating a new and vital opportunity for Irish retailers.”
Last week US delivery giant DoorDash completing a £2.9bn acquisition of UK based Deliveroo, less than half the valuation of the London firm when it listed on the stock market in March 2021, at the height of a surge in online shopping triggered by the pandemic.