The best Prime Day watch deals leave nothing to chance. Most months of the year, finding a GQ-approved watch on Amazon requires a bit of keyword finesse, a nose for bargains, and a lot of patience for sifting through pages of sketchy dupes. On Prime Day, though, the process is a little different. You still need to know what you’re looking for, but with the clock ticking down, the pressure to find your timepiece of choice on a once-a-year markdown gets more intense with each passing hour. Fortunately for anyone looking for the best ticker deals in the early hours of Amazon’s ‘Prime Big Deal Days’, we’ve done the legwork for you, and assembled a lineup of our all-time favorites.
From sleek chronographs to classic G-Shocks to burly divers, there’s something here for pretty much any wrist and occasion, all of which can be had for significantly less than full-price. Better still, without the hassle of wandering through Amazon’s endless virtual aisles to contend with, you’ll have more than enough time to find a bargain pack of a zillion white tees or a laughably cheap air fryer.
Want more savings intel? Scope out our picks for the best Prime Day clothing deals to refresh your closet, then hit our roundup of the best Prime Day deals for everything else worth adding to cart.
Our Favorite Prime Day Watch DealsThe Legendary Sport Watch
Seiko 5 Sports SSK005 Watch
See the dealThe No-Frills Field Watch
Timex Weekender Analog Dial Watch
See the dealThe Game-Changing Smart Watch
Apple Watch Series 10
See the dealCasio Duro Diver Watch
Oh, sorry, were you under the impression that a pitch-perfect dive watch as pretty as this would cost you at least one limb? Au contraire, our fellow light-of-pocket watch buff—Casio’s $50 riff might actually save you in a pinch. Sure, the hypnotic ocean-blue face steals the scene here, but don’t sleep on the cutesy dolphin emblem by the six o’clock mark. Being wrong has never felt so right.
Garmin Vivoactive 5 Watch
So you’re not an Apple guy but still keep a scrupulous eye on your step count—kudos, and no sweat. Garmin’s Vivoactive 5 is a small-but-mighty fitness tracker that boasts all the next-gen capabilities you’ve come to expect, minus the cumbersome heft of the brand’s running watches.
Timex Weekender Analog Dial Watch
Timex
Weekender Analog Dial Watch
Timex’s aptly-named Weekender watch is a triumph of rugged minimalism, the type of ticker that looks just as home poking out from beneath a fraying denim jacket as it does accenting a textured linen suit. Handsome nylon strap, retro French-vanilla face, clean lines throughout? Now that, friends, is one hell of a way to spend your weekend.
Citizen Garrison Super Titanium Watch
Citizen
Garrison Super Titanium Watch
By our calculations, if a titanium watch is good, then a Super Titanium watch ought to be several orders of magnitude better. However the math works out, it’s hard to argue with the no-nonsense looks and ethereal lightness of this one, to say nothing of the deeply discounted price.
Timex Expedition Scout 40mm Watch
Timex
Expedition Scout 40mm Watch
Timex’s small-but-mighty Expedition Scout watch likely needs little introduction if you’re especially good at tying knots or pitching camp. But the bite-sized ticker’s true preserve might be on a regular ol’ grocery run, where it’ll elevate even your rattiest vintage tee and zip-off cargo pants. There’s beauty in simplicity after all, and this no-frills resin watch is the dictionary definition of simple.
Seiko Sports SSK005 Watch
Seiko
5 Sports SSK005 Watch
The humble Seiko 5 Sports has comfortably held onto a top spot on pretty much every “best watches under $500 list” for years now. While it’s available in more flavors than Jelly Belly, this version stands out from the pack thanks to the addition of a GMT hand that can be set to display another time zone, making it a first-rate travel accessory, too.
Timex Marlin Chronograph Watch
Timex
Marlin Chronograph Watch
Alongside trucker jackets, tie-dye tees, and huaraches, motorsports watches were among the greatest style hits of the late 1960s. This one captures all of the essential features of the genre, from the racing green dial and rally strap to the stopwatch function and tachymeter bezel.
Seiko Essentials Watch
The difference between an affordable homage and a shameless dupe is often a matter of knowing it when you see it, and there are plenty of both to be found on a scroll through Amazon’s watch marketplace. In the case of this Tank-style Seiko, which is as handsome as it is affordable (even more so if you catch it on sale), we’re prepared to rule on the side of the former.
G-Shock DW9052 Watch
If you don’t already own a G-Shock, there are plenty of good reasons to get one, from iconic looks to apocalypse-proof ruggedness to a mind-bogglingly diverse array of colors and styles. If, however, you need one more reason, check out the price of this Y2K-era DW9052.
Seiko Presage Watch
A subtle-yet-sumptuous dial texture is the hallmark of many four-and five-figure watches (particularly those made by Seiko’s high-end cousin, Grand Seiko). This ticker, however, offers a similar vibe at a much more accessible price, with a dial that mimics the color and texture of paving stones in a Japanese garden.
Movado Museum Watch
For everyone who doesn’t have a Warhol or Lichtenstein on their wall (which is 99% of us), the Movado Museum Classic makes for a much more affordable alternative. Not only is its minimalist design on par with some of modern art’s greatest hits, an early version of this watch sits right alongside those legends in the MoMA’s permanent collection.
Apple Watch Series 10
There’s no shortage of reasons Cupertino’s inaugural foray into the watch space made its counterparts in Geneva real nervous, and the Series 10—Apple’s 2024 update to its smash-hit wearable—boasts all of them. There’s only one watch that helps you tap out a slapdash text, monitor your REM cycle, and clear out your inbox at the same time, and it’s on a pinch-me sale right now.
Amazon Prime Day Watch Deals FAQ
What are the best watch brands on Amazon?
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Amazon boasts a surprisingly impressive array of watches. On the affordable side of the spectrum, keep an eye out for watches from Casio, Timex, and Seiko. Got a couple more dollars to spend? Double-check inventory on tickers from Bulova, Citizen, Skagen, and TAG Heuer.
What is Prime Big Deal Days 2025?
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Every year, Prime Day lands in July. This year it stretched across a full four days, from Tuesday, July 8 through Friday, July 11. But starting in 2022, Amazon introduced a sequel event in the fall: Prime Big Deal Days. It’s been back every October since, and in 2025 it returns on October 7 and 8.
Expect steep cuts on basics (white tees, polos, denim), activewear, sneakers, and outerwear. Brands like Levi’s, Calvin Klein, Dickies, and Lacoste tend to unload a lot of inventory, while big-ticket electronics from Samsung, LG, and Sonos headline the markdowns. It’s also a sneaky-good time to start on your gift list—the Everything Store even has a dedicated Holiday Gift Shop, perfect if your holiday gifting strategy is typically panic and prayers.
How long do the deals last?
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Prime Big Deal Days 2025 officially kicks off on Tuesday, October 7 at 12:01 a.m. PDT and runs straight through the strike of midnight on Wednesday, October 8. So you’ve got two full days to scoop up as many markdowns as your cart can handle.
Do Prime Day deals change each day?
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Yep, Prime Day deals definitely change each day, and sometimes even by the hour. Amazon rotates in new discounts each day across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out with a quickness. If you see something you like, it’s probably smart to grab it before it’s gone.
Do you need to be a Prime member to shop Amazon Prime Day?
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Yes, you must be an Amazon Prime member to access Prime Big Deal Day’s exclusive deals. If you’re not yet a member, you can sign up for a 30-day trial.
Do other retailers participate in Prime Day?
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Prime Big Deal Days is an Amazon-exclusive affair. But plenty of other retailers like to ride the coattails with their own competing sales. We’ll keep you posted on the best ones happening at the same time.