Tourism Marketing
Tourism Ireland Showcases Ireland’s Business Events Offering in France
‘Lunch & Learn’ events in Nice, Marseille and Lyon connect Irish tourism businesses with key French MICE buyers
 Tues 27th October 2026
Pictured: Ana Luis, Tourism Ireland; Sandra Fahy, Dexcom Stadium; Seamus Heaney, Cork Convention Bureau; Elisa Fontaine, The Westbury; Louise Brown, Aloft Dublin City; Quentin Gall, INSPIRE DMC; and Christine Blanc, Tourism Ireland, on day one of Tourism Ireland’s Lunch & Learn workshop in Nice.
Ireland is being promoted as a world-class destination for Business Events to MICE (meetings, incentives, conferences and events) buyers in France this week – at Tourism Ireland’s ‘Lunch & Learn’ events, which are taking place in the cities of Nice, Marseille and Lyon. Five tourism companies from Ireland are joining Tourism Ireland at the events.
The ‘Lunch & Learn’ events – which include presentations about Ireland, as well as networking – are a valuable opportunity for the tourism companies from Ireland to connect with French buyers, to ensure they recommend Ireland to their clients for future meetings and incentive travel and, ultimately, to grow Business Events from France.
Ana Luis, Tourism Ireland’s Trade Partnership Manager France, said: “We are delighted that so many key French MICE buyers took the time to come and meet with our partners from Ireland in Nice, Marseille and Lyon this week. Our roadshow is a valuable platform for our partners to showcase and sell their products and services and inspire the French business travel buyers they meet about all that Ireland has to offer their clients, ensuring they win a greater share of the buyers’ business for 2027 and beyond.”
Tourism Ireland’s goal is to enable 7,500 commercial meetings focused on Business Events this year – connecting tourism organisations from Ireland with overseas buyers to grow Business Events and support businesses across the island.
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