Holland & Barrett has today announced a €17.5 million investment across digital and retail fulfilment in Ireland over the next three years, as it builds on its long-standing partnership with Kildare-based Road Truck Services (RTS).

From 1 November 2026, fulfilment of Holland & Barrett’s Irish online orders will move from the UK to Ireland for the first time through the expanded partnership with RTS, building on an eight-year relationship spanning import, customs, warehousing and distribution.

The move will see the UK health and wellness retailer invest €8.2 million in a new digital fulfilment model, alongside €9.3 million relating to existing retail fulfilment operations with RTS, bringing the total investment to €17.5 million over the next three years.

As part of the move, around €1.5 million worth of additional stock will be held locally, bringing the retailer’s total Irish stockholding to approximately €4.7 million.

It expects about 328,000 orders and 1.8 million units to flow through the Irish logistics network each year.

Holland & Barrett also expects the extended partnership to support around 20 additional RTS roles, alongside agency support during peak periods and a further 6-10 indirect roles, with recruitment focused on Kildare Town and surrounding areas.

It also plans to launch next-day delivery from 1 December.

The investment comes as Holland & Barrett continues to grow in Ireland, operating 70 stores nationwide, including the recently opened 5,909 square foot Galway store.

‘An Important Market For Us’

Commenting on the investment, group CFO at Holland & Barrett Vineta Bajaj said, “Ireland is one of our strongest-performing markets and an important part of Holland & Barrett’s growth story.

“We’re seeing real momentum across both stores and digital, and we want to build on that by continuing to invest in the people, infrastructure and partnerships that will support our ambitions in Ireland for the long term.

“Our relationship with RTS has grown over eight years, and this next step means we can bring even more of our Irish operation closer to our customers.

“Holding more stock locally will help us deliver faster and offer greater choice and availability, while allowing us to continue investing in Ireland and building our presence in what is a very important market for us.”

Managing director at RTS Mick McConnell also commented, saying, “We’re incredibly proud of our partnership with Holland & Barrett, which has gone from strength to strength over the past eight years.

“Growing together has enabled us to expand our warehousing and transport capabilities, strengthen our business and secure other high-profile contracts.

“This latest investment marks an exciting new chapter in our relationship, creating jobs locally and allowing us to plan an even bigger role in supporting Holland & Barret’s growth in Ireland.”

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