Calvin Klein Inc., part of PVH Corp., has introduced its holiday offering, including a personal edit of Calvin Klein icons selected by global brand ambassador Jung Kook of pop group BTS. From signature denim silhouettes to refined essentials, Jung Kook’s edit brings together his favorite Calvin Klein pieces for the holiday season.
Jung Kook became a Calvin Klein global ambassador in March 2023.
“There are certain Calvin Klein styles that I always come back to — especially the denim,” said Jung Kook. “For this holiday edit, I had fun taking some of the most iconic fits and styling them in new ways for the season. I like that you can dress them up or keep things simple and still make each look your own.”
Directed and photographed by Alastair McLellan, the campaign highlights those Calvin Klein pieces Jung Kook returns to, ranging from the brand’s jeans and underwear to staple knits, outerwear and accessories. From unboxings and gifting moments to dressing rituals and styling challenges, the campaign underscores Jung Kook’s style and the confidence that defines it.
Jung Kook in Calvin Klein’s holiday campaign.
Courtesy of Calvin Klein
For holiday, Calvin Klein introduces new layers, logo staples and festive styles designed to pair with signature denim for easy styling, from the holiday party to after. The collection features the Barrell Jean and the ’90s Straight silhouette to pair with marled yarn sweaters and classic crewnecks. Seasonal outerwear, including aviator, sleek leather and motorcycle jackets, is paired with the Baggy Jean to bring an understated edge to classic holiday dressing.
The campaign launches globally on Monday across Calvin Klein retail, calvinklein.com and social platforms, as well as high-impact out-of-home placements.