Watch: Edgar Wright’s ‘Market Mayhem’ Action Short for Apple Pay
by Alex Billington
November 10, 2026
Source: YouTube
“Fast. Easy. Secure.” This is the perfect commercial for me – because I use Apple Pay all the time every day, and because I’m a huge fan of director Edgar Wright already. Apple revealed a new 60 second commercial called Market Mayhem, an action short directed by Edgar Wright for the tech company. The story follows a man who enters a convenience store and fights off the group chasing him by buying items then smacking them with all the stuff. Starring Hao Qi in the lead role. The vibes in this fun film remind me of Rumble in the Bronx or the original TMNT movie from the 90s. Edgar adds via IG: “I had a ton of fun making this and paying homage to my Hong Kong heroes, Mr Jackie Chan in particular. Working with this great crew and exceptionally talented cast was a riot, as you’ll see! My sincere thanks to all the crew that worked so hard on this one.” This is a blast! And it’s made for real by an actual crew, not another AI slop commercial. Have fun.
Thanks to Apple for posting this on YouTube. Original intro: “Directed by Edgar Wright, this film follows an unlikely hero who gains the upper hand by tapping into his secret weapon: Apple Pay.” This new commercial is directed by acclaimed British genre filmmaker Edgar Wright, director of the films A Fistful of Fingers, Shaun of the Dead, Hot Fuzz, Scott Pilgrim v the World, The World’s End, Baby Driver, Last Night in Soho, last year’s The Running Man, plus The Sparks Brothers doc (plus Julia Cumming’s “My Life” music video). Don’t forget the disclosure: “Professional stunts. Do not attempt.” Made by Anonymous Content & Division Film. With cinematography by Chung-Hoon Chung (Oldboy, Last Night in Soho), and stunts by Guillermo Grispo. For info on the film, head to YouTube. To view more shorts (including horror), click here. Thoughts?
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