The show’s second series was filmed at several locations around the country

Jenna Ortega as Wednesday Addams. Photo: Netflix.

Jenna Ortega as Wednesday Addams. Photo: Netflix.

Tourism Ireland spent almost €200,000 on a marketing campaign built around the hit Netflix show Wednesday, saying “screen tourism” was one of the biggest sources of travel inspiration to Ireland.

The tourism agency worked with Netflix and Screen Ireland on a campaign that hinged on two short films about the supernatural comedy show.