Publishing conglomerate News Australia has launched a campaign advocating for consumers to support Australian businesses – sponsored by companies including Harvey Norman, the Australian Made Campaign and R.M. Williams – which it says will “roll out in two stages until April 2026”.
According to a statement launching the campaign on Monday, Back Australia: It’s Good For All Of Us will “unite consumers and business” benefiting each through assisting “informed choices” and helping companies “realise their full potential and propel the nation’s prosperity”. It will run across titles including The Australian, The Courier-Mail, and The Daily Telegraph.
One of News’s major brands, the website news.com.au, features stories on the decline of manufacturing in Tasmania’s Burnie alongside the fall in manufacturing’s contribution to 5.1 per cent of national GDP, sponsor R.M. Williams’ opening a second workshop on Monday as it plans to “nearly double production”, and new data on consumer sentiment regarding locally-made products.
One of three pillars of the campaign is given as expert insights from industry leaders and policymakers on “strengthening Australian manufacturing, addressing global competition, and driving policy reforms”.
Executive Chairman of News Corp Australasia, Michael Miller, said the campaign “will unite businesses with Australians through a shared ambition: building a positive future.
“For consumers, the campaign will make everyday spending choices feel purposeful and powerful. For brands, it’s an opportunity to be part of the solution.”
The campaign’s landing page is here.
Picture: The former Associated Pulp and Paper Mills factory at Burnie (credit Michael Coghlan from Adelaide, Australia, CC BY-SA 2.0)