THIS weekend and next, the top footballers, hurlers and camogie players of 2025 will be honoured at glitzy All-Star events in Dublin. In their ranks will be some of the most popular people in the country. Talented men and women worshipped as heroes by young and old.
For high achievers in other sports, the perks that come with their celebrity status are lucrative. Businesses love to associate themselves with winners, and endorsement deals, brand ambassador roles and paid posts on social media can net these famous athletes huge sums of money. In fact, in some cases, they may earn more from commercial arrangements than they do from their own eye-watering salaries.
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