Promotion: a three-dimensional facade solution by facade specialist Rieder ensures a durable, weather-resistant exterior for a building in Hamburg, Germany.
Designed by Munich-based architecture studio Auer Weber, the BGW and VBG Prevention Centre is a 19-story tower situated beside Hamburg’s port.
According to Rieder, the building is subject to the city’s turbulent climate of wind and rain, which had previously placed demand on the building’s facade.
To provide a long-term solution against the weather, the exterior was clad in 17,000 square metres of a bespoke Rieder system, which included a combination of 3D elements and flat panels.
The building was designed by Munich-based architecture firm Auer Weber
“Located right on the Port of Hamburg, where wind and rain are part of daily life, the Previer prevention centre of the BGW and VBG makes an architectural statement of durability and care,” said the company.
“Its monolithic-looking exterior acts like a tailor-made shield against the elements, combining sculptural form with functional precision.”
The 19-story building is situated beside Hamburg’s port
The concrete panels were glass fibre-reinforced and developed in six red shades to give the facade a distinctive and warm appearance while complementing the local brickwork.
Rieder explained that the panels were also sand-blasted to different degrees, resulting in diverse optical depths to ensure the building appears visually interesting at different angles and times of the day.
The concrete panels come in six red shades
During the design process, the structure of the system was tested under “real-world weather conditions” to warrant the system’s resilience, while the colour was also reviewed to ensure it complemented the surroundings.
Rieder explained that the project “unites engineering and aesthetics” and provides a long-lasting solution to the demanding weather conditions. Parts of the system were three-dimensional and preassembled, cutting installation time and costs.
The building’s exterior was clad in 17,000 square metres of a bespoke Rieder system
The BGW and VBG Prevention Centre houses education-related advisory services in addition to exhibitions focused on workplace safety and health. It also includes an open atrium, generous public spaces and an accessible ramp.
“The result in Hamburg is a building that is not only functional and aesthetic but also contributes to long-term sustainable urban development,” said the company.
To learn more about Rieder’s products, visit the company’s website.
Partnership content
This article was written by Dezeen for Rieder as part of a partnership. Find out more about Dezeen partnership content here.