We could be about to see a reduction in food prices ahead of Christmas.
A supermarket price war is now underway after both Lidl and Aldi sliced the price of their own-brand bread.
Both German retailers have cut the price by 10 cent a loaf, following similar price reductions for milk last month.
Other supermarkets will now be under pressure to do the same.
While its good news for consumers, Charlie Weston, Personal Finance Editor with the Irish Independent, says it’s unlikely to have a huge bearing on Irish farmers: