Global assets under management to hit US $200 trillion by 2030
Under baseline projections, PwC research estimates global AuM held by asset and wealth managers (AWMs) is expected to rise from US$139 trillion today to $200 trillion by 2030, at a CAGR of 6.2%.
North America will remain the dominant market for global AuM and grow at a CAGR of 6.2%, but Asia-Pacific is projected to grow fastest at a CAGR of 6.8%. Latin America (6.6%), the Middle East and Africa (6.3%) and Europe (5.6%) are also expanding.
At the same time, the total pool of global investable wealth is set to climb from US $345 trillion in 2024 to $482 trillion by the end of the decade, growing at a CAGR of 5.7%.
Two-thirds of this growth will be driven by structural and demographic shifts among Mass Affluents (5.7% CAGR) and high-net-worth-individuals (HNWIs) – one of the fastest growing client segments – growing at a CAGR of 6.5%.
Private markets to account for more than half of industry revenue
Private markets are set to remain the industry’s most profitable engine. Private markets generate roughly four times more profit per billion dollars of AuM than traditional managers today. By 2030, private markets revenues are set to reach US $432.2 billion and deliver over half of the total asset management industry’s revenues by 2030.
Other bright spots include tokenised funds. AuM is projected to grow at a staggering 41% CAGR, from about $90 billion in 2024 to $715 billion by 2030, driven by the maturation of blockchain infrastructure, institutional adoption, as well as the democratisation of private markets.
Elsewhere, passive AuM is projected to rise at a CAGR of 10%, to reach $70 trillion by 2030.
Asset managers look to AI and target convergence with wealth managers and FinTech’s to alleviate cost pressures
The spearhead of reinvention is the rapid advance of AI, including generative and agentic models, together with tokenisation.
Half of asset managers say convergence with wealth management and FinTech players will have the most significant impact on their revenue growth by 2030 – ahead of tokenisation and digital asset adoption (38%).
Two-thirds (69%) of institutional investors signalled a likelihood to allocate capital to asset managers developing tech capabilities to offer enhanced products and services.
The archetypes of success in the Intelligence Age
Businesses best positioned to outpace and outcompete are clustering around four distinct models – yet only 42% of firms today fit one of four winning archetypes.
Full scale private-to-public hypermarkets: Projected to account for 49.5% of the increase in AWM revenues by 2030, these are groups that span public and private markets with breadth and operating scale, leveraging data and technology to personalise portfolios, offering end-to-end coverage, and translating client intelligence to improved outcomes.
Solutions platforms: Projected to account for 14%, these are portfolio construction engines that are closely aligned to wealth platforms or institutional buyers.
Low-cost manufacturers (ETF/CIT giants): Projected to account for 12.2%, these are firms that provide scalable, transparent investment products designed to fit into model portfolios and unbundled solutions, with their edge in broad product range and ultralow costs.
Niche champions: Projected to account for 18.2%, these are well-defined specialisations that can deliver superior profitability, loyalty and brand strength.
The rest will only be able to capture 6.1% of the total increase in revenues by 2030. Archetypes are 1.5 times more likely to prioritise demographic shifts, and 1.5 times ahead in automating hyper-personalisation through the use of technologies over the next five years.
– ENDS –
About PwC’s 2025 Global Asset & Wealth Management Report
PwC’s 2025 Global Asset and Wealth Management Report is an international report that surveys 300 global asset managers, distributors and institutional investors from 19 countries and 10 territories between August-September 2025. Asset managers surveyed span a wide range of AuM sizes, with more than half managing over US$50 billion in assets. The report includes PwC analysis, with projections of CAGR based on econometric modelling, incorporating various economic indicators and PwC expert opinions. We provide three scenarios—Base Case, High Case, and Low Case—each built on different sets of assumptions regarding the likelihood of global and industry-specific trends unfolding. This year’s report is a forward-looking analysis of the AWM industry’s response to growing cost pressures while exploring the transformative megatrends, disruptions, and opportunities that will shape profitability until 2030.
About PwC
At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We’re a tech-forward, people-empowered network with more than 364,000 people in 136 countries and 137 territories. Across audit and assurance, tax and legal, deals and consulting, we help clients build, accelerate, and sustain momentum. Find out more at www.pwc.com.