With that insight in mind, the creative team at BBH came up with an enormous 8,000 bespoke cover title ideas, which were refined down to 800 made available in store. Titles like “The Book of Finally Extending the Kitchen” or “The Book of Being a Very Generous Tooth Fairy” and even “The Book of Seeing Liam & Noel In the Flesh”, instantly made the book relevant for every reader while linking to their very own personal finance journey.
AJ Coyne, VP Marketing at Monzo, said: “At Monzo, we’re on a mission to make money work for everyone, and with ‘The Book of Money,’ we’re taking that mission to a new level. It’s warm, practical and – crucially – shaped by conversations we’ve had with millions of customers who have inspired us to solve real problems for them in how they understand and use their money. This launch campaign is a bold step for us, backed by creative that doesn’t look or feel like anything else in finance – and that’s exactly the point.”
Karen Martin, CEO at BBH said: “We are incredibly proud to partner with an iconic brand like Monzo, that understands the power of creativity to unlock growth and create change. The idea was to create a physical manifestation of Monzo’s belief that money should be a source of confidence, not anxiety. Through this campaign, we were able to do just that. It sets the tone of our partnership; a shared ambition to zag against the conventions of the category.”
The Book of Money covers topics such as budgeting, borrowing, property and pensions to demystify personal finance as it helps readers understand the world of money and make better choices with their own.
Monzo is donating its full share of royalties from the book to the financial education charity, Money Ready , which supports over 50,000 people across the UK every year with vital money management skills.
For those who couldn’t visit The Book Nook, The Book of Money is available for purchase now in paperback, audiobook, and Kindle formats via major retailers.