Home » Alternative tourism » Tourists Experience the Magic of KPop Demon Hunters in Seoul through Dance, Food, and Immersive Tours
Published on
September 13, 2025
KPop Demon Hunters, a popular Netflix animated series, has quickly captured the hearts of viewers worldwide, drawing them to Seoul to experience the city in ways inspired by the show. Fans of the animation, known for its thrilling blend of K-pop culture and supernatural themes, are now flocking to South Korea’s vibrant capital. Here, they can immerse themselves in the world of KPop Demon Hunters through various activities such as dance classes, local food experiences, and visits to key filming locations featured in the series. This rising interest has led to a series of tourist-friendly programs designed to recreate the unique atmosphere of the show. Seoul’s Tourism Organization has leveraged the power of the show to create memorable experiences that draw thousands of visitors eager to live out scenes from their favorite episodes.
KPop Demon Hunters Brings Global Fans to Seoul
Seoul has become a destination for KPop Demon Hunters enthusiasts, with tourists engaging in diverse activities that make them feel part of the series. These activities aren’t just limited to visiting filming locations but also include participating in dance classes and enjoying food related to the show. The series, which features vibrant scenes set against iconic Seoul landmarks such as the Naksan Fortress and N Seoul Tower, has inspired fans to explore these real-world locations. Instead of just sightseeing, fans are able to interact with the locations through specially designed experiences that mirror scenes from the animation.
One of the most popular activities is the “Learn K-pop Dance” program, held weekly by the Seoul Tourism Organization. In these classes, tourists practice choreographed dances to songs performed by fictional boy band Saja Boys, a central part of the KPop Demon Hunters series. The program, which takes place near the Cheonggyecheon Stream, has become a major draw for foreign visitors, with many participating in group dance sessions to popular tracks like “Your Idol.”
Immersive Food Experiences and Hands-on Activities
Beyond dancing, tourists are also connecting with the cultural side of KPop Demon Hunters through food and hands-on activities. Visitors can try their hand at making traditional knot bracelets, similar to those exchanged by characters Rumi and Jinu in the show. These activities are available at various locations throughout the city, including cultural spots near the Naksan Park. Additionally, the show’s fans can enjoy authentic Korean food experiences, sampling items like kimbap (Korean rice rolls) and instant noodles, both of which play a key role in several KPop Demon Hunters scenes.
At Incheon International Airport, visitors can purchase limited-edition products featuring the characters from KPop Demon Hunters, including snacks and souvenirs. These themed items have quickly become a hit, allowing fans to bring home a piece of the series. The intersection of pop culture and local cuisine provides a unique, memorable experience for international tourists, who can now enjoy the tastes of Seoul just as the characters in the animation do.
Seoul’s Growing Popularity as a Tourist Hub
The enthusiasm surrounding KPop Demon Hunters has led to a significant rise in tourism, with many visitors returning to Seoul multiple times to further immerse themselves in the city’s connection to the show. The Seoul Tourism Organization has responded by expanding its “Seoul Culture Hunters” program, which now offers more frequent sessions due to high demand. This initiative combines elements of K-pop, local culture, and immersive tourism experiences, making it easier for fans to engage with the world of KPop Demon Hunters in a more interactive way.
In fact, the influence of KPop Demon Hunters was seen at a special event held on September 7, 2025, the Hangang Drone Light Show. More than 20,000 spectators, including many foreign tourists, gathered to watch 1,200 drones light up the night sky with visuals from the show, set against landmarks like Cheongdam Bridge and Bukchon Hanok Village. This event not only showcased Seoul’s landmarks but also highlighted the global reach of KPop Demon Hunters, attracting thousands of international fans.
Seoul’s Future Plans for KPop Demon Hunters Tourism
Looking forward, Seoul’s officials are exploring new ways to keep the momentum going. One of the proposals is to introduce a “singalong bus” tour, where passengers can belt out their favorite KPop Demon Hunters songs while cruising through the city’s most iconic locations. Furthermore, themed photo zones, where visitors can pose with characters from the show, are also being planned to enhance the tourist experience.
The city of Seoul sees this as an opportunity to secure intellectual property rights from Netflix and expand its offerings. The aim is to continue blending Korean culture with tourism in innovative ways, making Seoul an even more attractive destination for fans of K-pop, animation, and global pop culture.
A New Chapter for Seoul’s Tourism Industry
The success of KPop Demon Hunters has proven that the intersection of pop culture, tourism, and technology can drive new kinds of travel experiences. By aligning the city with the series’ global fanbase, Seoul has created a niche market for immersive cultural tourism. This type of tourism goes beyond conventional sightseeing; it allows fans to step directly into the world of their favorite shows and characters, offering a personal connection that traditional tourism often lacks.
