Home » AFRICA » South Africa and Morocco Joins Tunisia, Egypt, Mauritius, Seychelles, and More Countries in Boosting Africa’s Tourism Growth in 2025
Published on
December 21, 2025
South Africa and Morocco have joined Tunisia, Egypt, Mauritius, Seychelles, and other nations in driving Africa’s tourism growth in 2025, with the continent seeing a 10% increase in international arrivals during the first nine months. This impressive rise builds on the momentum from 2024, positioning Africa as a global leader in tourism recovery. Countries across the region are leveraging innovative strategies to enhance economic growth, improve infrastructure, and preserve cultural heritage, ensuring the sector remains a key driver of sustainable development. This surge in tourism comes despite ongoing challenges such as inflation and geopolitical tensions. South Africa and Morocco, along with other tourism powerhouses like Tunisia, Egypt, Mauritius, and Seychelles, are at the forefront of this transformation. Through strategic investments in infrastructure, cultural preservation, and the creation of thousands of jobs, these nations are not only boosting their economies but also positioning Africa as a premier global travel destination. With a growing number of international visitors and a thriving tourism sector, Africa’s renaissance in tourism is proving to be both resilient and sustainable, promising continued success in the years to come.
Africa, with its captivating history, vibrant cultures, and breathtaking landscapes, is rapidly establishing itself as one of the world’s most dynamic tourism destinations. In 2024, the continent experienced impressive growth, with international arrivals reaching 74 million—a 12% increase over 2023 and a 7% rise compared to pre-pandemic 2019 levels. Building on this momentum, 2025 saw a further 10% rise in arrivals during the first nine months, surpassing 2019 figures and leading the globe in regional performance. Countries like South Africa, Morocco, Tunisia, Egypt, Mauritius, and Seychelles are at the forefront of this transformation, implementing innovative strategies that not only enhance economic growth but also boost infrastructure, preserve cultural heritage, and create thousands of jobs. While inflation and geopolitical challenges pose ongoing obstacles, the tourism sector in Africa is poised for another year of growth, with preliminary full-year data for 2025 indicating strong continued expansion. The continent’s tourism renaissance is not just a passing trend—it’s a robust, sustainable force shaping Africa’s future.
South Africa: The Industrial Powerhouse Driving Tourism Growth
South Africa remains the leading economy in Africa, with its robust industrial base and advanced infrastructure playing a significant role in driving tourism growth. The country continues to thrive in the tourism sector, with major cities like Cape Town and Johannesburg welcoming millions of international visitors each year. In 2025, South Africa recorded a notable 17% growth in tourism from January to September, with over 8.56 million arrivals by October. This surge reflects the country’s appeal, supported by its strong financial markets, efficient transport networks, and manufacturing capacity, which continue to enhance the visitor experience and bolster the nation’s tourism development.
However, despite its economic power, South Africa faces significant challenges in addressing high levels of inequality and unemployment, which continue to hinder its overall development. Nonetheless, the tourism sector remains a vital engine for economic growth, and the country’s diverse landscapes, wildlife, and cultural heritage continue to attract travelers from across the globe.
Morocco: Long-Term Planning and Investment Paying Off
Morocco stands tall among Africa’s tourism giants, thanks to its unwavering commitment to infrastructure, renewable energy, and industrial development. The nation has poured substantial investments into modernizing its transport network, making travel more seamless and accessible. Cities like Marrakesh and Casablanca shine with their rich culture, captivating history, and mouthwatering cuisine. In 2024, Morocco saw an impressive 22% growth in tourism, with expectations to continue its upward momentum in 2025, forecasted to rise by 14-19%.
Morocco’s commitment to improving education and healthcare access has had a significant impact on living standards, and the tourism industry benefits from the country’s growing appeal. With major international events and a focus on sustainability, Morocco is poised to continue its growth as a key African tourism destination in 2025.
Seychelles: A Jewel Leading Africa’s Tourism Development
Seychelles, a hidden gem in the Indian Ocean, continues to dominate Africa’s tourism scene in 2025, securing the highest Human Development Index (HDI) on the continent. With a population of fewer than 100,000, this small island nation has made a remarkable mark on Africa’s tourism industry. By mid-December 2025, Seychelles has already seen impressive tourism growth, with 374,714 visitors arriving—a 13% increase compared to 2024’s 331,996. This surge, driven by strong demand from Europe, Asia, and Africa, has already outpaced the full-year 2024 total, positioning Seychelles for a record-breaking year that will exceed pre-pandemic levels, including the banner year of 2019.
Tourism, which forms a significant part of Seychelles’ economy, thrives due to its pristine beaches, unique biodiversity, and sustainable practices. What sets Seychelles apart is its ability to leverage these natural assets while ensuring that the growth of tourism is matched by improvements in healthcare, education, and public services. The nation’s universal healthcare system and strong educational outcomes contribute to a high standard of living. With smart governance and a commitment to maintaining ecological balance, Seychelles remains a model for sustainable tourism in Africa.
Mauritius: Stability, Diversity, and Consistent Growth
Mauritius, a standout example of stability and strategic diversification, remains a beacon of tourism growth in Africa. The island expertly balances its thriving sectors of tourism, finance, manufacturing, and ICT, all while offering visitors a perfect mix of luxury, nature, and culture. In 2025, the island saw a slight dip in tourism with total arrivals reaching 1,274,807 from January to November, a 7.77% decrease compared to 2024. Monthly figures fluctuated seasonally, peaking at 137,809 in October before dipping to 128,903 in November. However, there were bright spots: through July, Mauritius welcomed 788,115 visitors, reflecting a 3.3% year-over-year increase, driven in part by strong performances from key markets such as India and South Africa. The island’s unwavering focus on infrastructure development and sustainable tourism practices keeps it firmly positioned as one of Africa’s premier travel destinations.
With strong institutions and a well-developed education system, Mauritius’ tourism sector benefits from a highly skilled workforce, ensuring that the industry remains competitive. The island has invested heavily in creating a diversified tourism product, appealing to both high-end luxury travelers and eco-tourism enthusiasts. This versatility has allowed Mauritius to maintain its position as one of the top players in Africa’s tourism sector in 2025.
Algeria: Harnessing Natural Resources for Growth
Algeria, once overlooked as a tourism destination in Africa, has begun to reshape its profile in 2025 with a blend of ambitious investments and strategic planning. While its economy has long been fueled by oil and gas, the country’s concerted efforts in education, healthcare, and infrastructure have fueled rapid development, boosting its HDI ranking and positioning it as a rising leader in the continent. Algeria’s tourism sector aimed high in 2025, targeting 4 million visitors, a significant leap from the previous year’s 3.5 million. However, with arrivals currently hovering around 1.25 million, growth has been slower than anticipated, even as the nation pushes forward with major infrastructural projects. The focus remains on Saharan tourism, driven by innovative initiatives like e-visas and a massive expansion in accommodations—16,000 new hotel rooms are set to open by year’s end, promising to support over 450,000 jobs. Despite these developments, detailed monthly data for the year remains elusive, signaling that while progress is undeniable, the road to tourism success remains a work in progress.
Algeria’s vast desert landscapes, rich cultural heritage, and growing infrastructure have made it an increasingly attractive destination for adventure tourism. While challenges such as youth unemployment and the need for more reform persist, Algeria’s steady development in tourism is evident. With increased efforts to diversify its economy, the country is becoming a rising star in African tourism.
Tunisia: Harnessing Human Capital for Growth
Tunisia’s tourism sector has surged in 2025, welcoming over 10.03 million visitors by November 20, a 10.3% increase from the previous year. This robust growth has fueled a revenue boost, reaching nearly TND 7 billion (about $2.38 billion) by September, an 8.3% rise compared to 2024. With a goal of surpassing 11 million arrivals by year-end, Tunisia is cementing its status as one of Africa’s leading destinations, alongside giants like Egypt and Morocco. Despite political challenges, the country’s strength lies in its strategic investment in human capital, including high literacy rates, accessible healthcare, and modern urban infrastructure—factors that not only sustain tourism but also position Tunisia as a resilient and competitive force in the global market.
Despite recent economic stress, Tunisia’s long-term investments in education and public health continue to pay dividends. The nation has built a reputation for offering a diverse range of experiences, from historical sites like the ancient city of Carthage to its Mediterranean beaches and desert landscapes. Tunisia’s ability to focus on improving the quality of life for its citizens while promoting tourism has made it one of Africa’s more resilient destinations in 2025.
Egypt: Momentum and Magnitude Fueling Tourism Success
In 2025, Egypt’s tourism sector experienced a remarkable surge, attracting 15.6 million visitors between January and October, a 21% increase compared to the same period in 2024. Building on the record-breaking 15.7 to 15.8 million arrivals in 2024, the country is poised to surpass expectations, targeting 17.5 to 18 million tourists by year-end. This surge is fueled by Egypt’s world-renowned Red Sea resorts, its ancient cultural treasures, and the grand unveiling of the long-awaited Grand Egyptian Museum. Coupled with strategic investments in healthcare, education, and transformative infrastructure, including new airports, resorts, and transport networks, Egypt is solidifying its position as a top global destination, offering a perfect blend of history, luxury, and modernity for travelers.
As one of Africa’s largest populations, even modest improvements in healthcare and education can have a massive impact, and Egypt’s tourism industry benefits from this. The country is increasingly attractive to travelers seeking both cultural and modern experiences, from the pyramids to the bustling streets of Cairo. With a growing middle class and better access to healthcare and education, Egypt is set to remain a leading tourism destination on the continent.
Gabon: A Hidden Gem with High Living Standards
Gabon, often overlooked in discussions of African tourism, has quietly made significant progress in its tourism development. With a focus on urban growth, improved healthcare, and oil-driven revenues, the country boasts some of the highest living standards in Central Africa. Despite these advancements, Gabon’s tourism statistics for 2025 remain elusive, as no official data on international arrivals or growth rates have been released by December 2025. While recent reports highlight the absence of up-to-date tracking for inbound tourism, the sector’s financial performance has been less than stellar. International visitor spending plummeted from $60 million USD in 2019 to just $30 million in 2022, underscoring the challenges faced in the post-pandemic era. The tourism industry, which employs roughly 15,500 people (accounting for 2.8% of total jobs as of 2022), is heavily focused on ecotourism. This is driven by the 13 national parks protected under the 2020-2025 National Tourism Strategy, with the government aiming to make Gabon a premier eco-destination on the African continent.
While Gabon still faces challenges in diversifying its economy, the nation’s commitment to improving healthcare and infrastructure has yielded positive results. Gabon’s lush rainforests, national parks, and rich cultural heritage make it an increasingly attractive destination for eco-tourism. With a growing focus on sustainability, Gabon is positioning itself as a key destination for travelers looking for a unique African experience.
Botswana: Political Stability and Steady Growth
Botswana’s story is one of steady and disciplined development. With decades of political stability, economic management, and steady investment in education, the country has created a solid foundation for growth. Botswana’s consistent progress has allowed it to become a model of success in Southern Africa, with a growing tourism industry driven by the country’s stunning landscapes and wildlife.
Botswana’s commitment to sustainability and conservation has made it a key destination for eco-tourism, with the Okavango Delta and Chobe National Park drawing nature enthusiasts and wildlife photographers from around the world. The country’s political stability and prudent management of resources have set Botswana on the path to long-term tourism growth.
Each of these countries has followed a different path to development, with some relying on natural resources, others on political stability or investments in human capital. Seychelles, Mauritius, Tunisia, and others have shown that a focus on sustainable tourism development can be a key driver of national success. Meanwhile, countries like South Africa, Egypt, and Morocco demonstrate how infrastructure improvements, strategic investments, and diversified economies can enhance tourism.
South Africa and Morocco have joined Tunisia, Egypt, Mauritius, Seychelles, and other nations in boosting Africa’s tourism growth in 2025, contributing to a 10% increase in arrivals. This growth highlights the continent’s ability to lead regional tourism recovery through strategic investments and cultural preservation.
In 2025, Africa’s tourism industry is thriving, and nations across the continent are building the foundations for future growth. With continued investment in healthcare, education, and infrastructure, these countries will not only boost their tourism sectors but will also create lasting benefits for their citizens and economies.
