Home » European Travel News » Spain’s Valencia Breaks Tourism Records in 2025 with Over Ten Million Visitors, Rising Tourist Spending, Growing Appeal for Cultural, Gastronomic, and Eco-Friendly Tourism
Published on
January 16, 2026
Valencia has achieved a historic milestone in international tourism, with over 11.7 million visitors arriving in the region between January and November 2025. This remarkable achievement, as reported by the National Statistics Institute (INE), marks a 4.2% increase compared to the same period in 2024 and reflects the growing appeal of the region as one of Europe’s most attractive destinations. This surge in tourism also comes with a significant rise in tourist spending, with €15.122 billion generated in 2025, showcasing the region’s increasing importance in Spain’s tourism sector.
Valencia’s Rise as a Premier Travel Destination
Valencia, comprising the cities of Valencia, Alicante, Castellón, and a stunning stretch of Mediterranean coastline, has long been a popular choice for international travelers. Known for its beautiful beaches, rich culture, historical landmarks, and vibrant festivals, Valencia continues to attract tourists seeking a combination of relaxation, adventure, and cultural experiences. The record-breaking tourism numbers are a testament to the region’s growing reputation as a must-visit destination in Spain.
The region’s capital, Valencia, remains the primary draw. Its modernist architecture, renowned beaches, and the iconic Ciutat de les Arts i les Ciències (City of Arts and Sciences) continue to captivate visitors. Outside the city, the Albufera Natural Park provides serene landscapes perfect for outdoor activities, such as hiking and birdwatching, making Valencia a destination that offers both urban excitement and natural beauty.
Alicante, with its warm Mediterranean climate and stunning beaches, appeals to tourists seeking a mix of relaxation and adventure. The city’s Castell de Santa Barbara, which offers panoramic views of the coast, and the charming Explanada de España, a picturesque promenade by the sea, add to the city’s allure. Meanwhile, Castellón attracts those looking for quieter, more rural settings with its mountainous landscapes and quaint villages.
Surge in Tourist Spending
In addition to the increase in visitors, Valencia has also seen a rise in tourist spending, with €15.122 billion spent by tourists in 2025, representing a 6% increase from the previous year. This surge in spending reflects not only the increase in the number of tourists but also their tendency to stay longer and engage in a wider variety of experiences during their visit.
The region’s thriving gastronomic scene is a key driver of this increased spending, as more food enthusiasts flock to Valencia to enjoy its Mediterranean cuisine, particularly local specialties like paella, horchata, and turrón. Michelin-starred restaurants in cities like Valencia and Alicante continue to draw high-end travelers, further boosting the region’s tourism revenue.
Cultural tourism is also a significant contributor, with events like the Las Fallas festival in Valencia attracting tourists from across the globe. Other local festivals, such as the Tomatina Festival in Buñol, the La Magdalena Festival in Castellón, and a range of spring and summer events, ensure a year-round influx of visitors to the region.
Key Developments in Tourism Infrastructure
As tourism numbers grow, so does the region’s infrastructure. New transportation networks, including expanded high-speed rail services and upgraded airports, make it easier for both international and domestic visitors to travel to Valencia. The region’s accessibility has improved with increased international flights at Valencia Airport, connecting the region with major cities across Europe and beyond.
The region’s hotel sector is also expanding, with new luxury hotels and boutique accommodations catering to the growing number of visitors. This expansion provides a wide range of options for tourists, ensuring that Valencia can meet the needs of travelers from all walks of life.
Sustainability has become a central focus for the region’s tourism development. Eco-tourism initiatives in Alicante’s mountains, beach conservation efforts along the Mediterranean coast, and the Green Belt of Valencia contribute to environmentally friendly travel practices, ensuring that the region remains attractive to eco-conscious travelers and that its natural resources are preserved for future generations.
Looking Ahead: Continued Growth in Tourism
The outlook for Valencia’s tourism sector remains promising, with expectations for continued growth in 2026. The region’s investment in infrastructure, alongside growing interest in cultural, gastronomic, and eco-friendly tourism, is expected to drive even more visitors to Valencia in the coming years.
Valencia’s combination of beaches, historical landmarks, cultural experiences, and sustainable tourism practices ensures it will remain one of Spain’s most sought-after destinations. Local businesses, from hotels and restaurants to tour operators and artisans, will continue to benefit from the influx of tourists, contributing to the region’s economic prosperity.
Conclusion: A Bright Future for Valencia’s Tourism Industry
The 2025 tourism data for Valencia—marking a historic high of 11.7 million visitors and €15.122 billion in spending—underscores the region’s increasing appeal as a global tourist destination. The surge in international visitors, combined with a rise in tourist spending, highlights Valencia’s strong position as a key player in Spain’s tourism sector. With its rich blend of modernity, tradition, culture, and sustainability, Valencia is set to continue attracting travelers from around the world, solidifying its place as one of Europe’s most beloved destinations.
