The hospitality industry has a language problem, and no amount of ‘curated experiences’ can fix it
‘Website word salads are now so turbocharged by SEO and AI that they feel completely soulless’ (Getty)
So your hotel is ‘an oasis of tranquility’. It’s ‘the perfect base’, with ‘stylish rooms’ set in ‘idyllic surroundings’. Nice!
You’re ‘award-winning’? Congratulations!