My most vocal critics are from opposite ends of the spectrum – vegans and intensive farmers
‘I’d say almost every third person who walks into the farm shop says they’ve come based on what they’ve seen of the farm and products on social media’. Photo: Don Moloney
“I see you and your stuff on social media” is a phrase that is heard all the time in the farm shop from everyone between 20 years of age up to 80. As far as I can tell, the young men find us on TikTok, the yummy mummies and young women find us on Instagram and the older ladies and gentlemen who like old-fashioned steaks and rounds of bacon follow our progress on Facebook.
I don’t think we would have any customers in the farm shop without the power of social media. If I’d been waiting to be ‘discovered’ the old-fashioned way by a magazine, newspaper or radio show, I’d still be waiting.