Her wedding to Travis Kelce could set the standard for years to come, and that affects us all
Taylor Swift and Travis Kelce’s upcoming wedding is set to be a big boost financially to the wedding industry. Photo: Taylor Swift Instagram
With her wedding mere weeks away (rumoured for 13 June), now seems as good a time as any to remind you of Taylor Swift’s not-inconsiderable cultural might.
The US singer has the ability to boost local economies every time she rolls into town on tour; something academics call the ‘Swift lift’.