Despite tough times for Irish spirits, director John O’Connell says they’ll soon hit sales of €100m

John O’Connell of West Cork Distillers. Photo: Daragh McSweeney
Securing deals with global superstars like Thin Lizzy, The Pogues and Graham Norton has all been part of John O’Connell’s West Cork Distillers journey, even though the Union Hall native himself prefers to avoid the limelight.
As co-founder of West Cork Distillers, O’Connell has experienced both the highs and lows of collaborating with high-profile figures, from producing pink gin for Norton to crafting whiskey for legendary Irish bands.