The Avant set includes an eye cream leaves ‘fine lines reduced’ and skin feeling ‘plump and juicy.’

04:03, 11 Apr 2026Updated 07:51, 11 Apr 2026

This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn moreAvant's set includes handy mini products ideal for travel, and shoppers get a £25 voucher included too

Avant’s set includes handy mini products ideal for travel, and shoppers get a £25 voucher included too

New skincare can be pricey, but with many of us looking to build a solid routine as the season changes, investing in new products needn’t cost a fortune. Beauty fans have found a way to effectively bag a five-star rated skincare set worth £92 for free – and it includes a popular anti-ageing serum that has fans saying their ‘fine lines are fading.’

The Avant 5-Step Rejuvenating Ritual has now been cut to £25 on the beauty retailer’s website, but it also includes a £25 Avant digital gift card for recipients to spend, which essentially means that the rest of the skincare box is free. The set includes a variety of mini products to try, making it ideal for travel or as an introduction to the brand.

The full list of products included are as follows:

Blue Volcanic Stone Purifying & Antioxidising Cleansing Gel 10mlUltimate Hyaluronic Acid Resurfacing DUO Moisturiser 5mlPro-Intense Hyaluronic Acid Illuminating Day Cream 5mlR.N.A Radical Firmness Anti-Ageing Serum 3mlHyaluronic Acid Molecular Boost Eye Cream 3ml

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Avant says 97% of people agree skin feels smoother, 92% agree crow’s feet appear reduced, and 87% agree skin looks more youthful using the set, which contains advanced actives and clinically proven award-winning formulas. One of the hero products in the Avant set is a 3ml R.N.A Radical Firmness Anti-Ageing Serum, which boasts a number of fans.

One shopper – who reviewed the product in the larger 30ml size which retails for £119 – said: “This serum left my skin soft, supple and my fine lines are fading. I have been using this product for almost 3 weeks, and I see a difference. Highly recommend.”

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Shop the 5-Step Rejuvenating Ritual at Avant

Meanwhile, another raved: “It made my skin feel tighter and look more youthful—definitely worth trying.” Also included in a mini size in the skincare set is the Hyaluronic Acid Molecular Boost Eye Cream.

Avant says the cream ‘reduces the signs of ageing’ by intensely nourishing the eye contour. One skincare enthusiast who reviewed the product said: “Lovely eye cream, feels very moisturising, settles in well and definitely appears to smooth out fine lines.”

A second also raved: “This super lightweight eye cream is an absolute gem. I’m 53, and my under-eyes are starting to look duller and more creased.

“This moisturises but also gently firms my eyes, leaving them looking fresher, reducing the puffiness and darkness too. I use it sparingly day and night for best results, and a little goes a long way. Will definitely buy again.”

It is, of course, worth noting that not all beauty products suit every user’s tastes and needs, and one Avant reviewer commented: “I felt this cream was more of a gel/serum than an eye cream. It is very lightweight.

Results can be seen here using Avant's skincare

Results can be seen here using Avant’s skincare

“It does hydrate, but if you have a very dry eye area, you may need to layer it with a cream. I was a bit worried about the glycolic acid causing irritation, but it did not cause any at all. Left the eye area feeling hydrated and plump.”

Despite this, a third said: “I loved this, my eyes look more awake, fine lines are reduced, and my skin looks plump and juicy.”

Elsewhere, the L’Oréal Paris Revitalift Hydrating Eye Cream Enriched With Pro-Retinol & Fibrelastyl 15ml is £7.99 at Boots. Containing ingredients to help visibly firm the skin, it’s been specially formulated for women aged 50+.

Avant's set is effectively free for shoppers once they've received the £25 voucher to spend on the brand's products

Avant’s set is effectively free for shoppers once they’ve received the £25 voucher to spend on the brand’s products

Those with a little more budget to spend may wish to check out the Dr Barbara Sturm Eye Cream, which is £40 for 5ml. Designed to target dark shadows, bags and puffiness, it contains Omega lipids to help the skin retain moisture.

Back to Avant, and those who have reviewed the Avant 5-Step Rejuvenating Ritual have awarded it five stars. One said: “Lovely set to try the routine! Handy travel sizes that work wonders on my skin, and I bought my favourite Pro-Intense moisturiser with the gift card.”

Meanwhile, another wrote: “Really well put together as a complete routine, everything works together rather than feeling random. Starting from cleanser and all the way to eye cream. Ideal if you want a simple, structured skincare routine.”