Owner of chain is to make Penneys firm a standalone business on the stock market, as online rivals like Temu and Shein continue to take business
Primark chief executive Eoin Tonge
Dubliner Eoin Tonge has revealed how Primark, which trades as Penneys in Ireland, is making female shoppers the linchpin for a revamped offering designed to re-energise the iconic chain across its international markets.
Having been appointed CEO to the chain just last month (he was interim boss since March last year), Mr Tonge has already delved deep under the bonnet to figure out how he can supercharge Primark’s growth again.