The balm even comes beauty therapist approved according to one reviewer who says it ‘melts into older skin’ while another said ‘my husband asks if he can use it’This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more
The cleansing balm has impressed beauty lovers thanks to its 10-in-1 formula that fans are hailing the ‘best ever’
A good cleanser is a staple in many a beauty routine, removing makeup and traces of the day. Many offer great cleansing properties, but with plenty of us short on time, beauty products that also offer skincare benefits can fast become the hardest working in the bathroom cabinet.
Now, Iconic London’s sell-out Underglow Matcha Melting Cleansing Balm does just that, offering users a 10-in-1 formula that cleanses, hydrates, repairs, brightens, nourishes and soothes, all while melting makeup, prepping and perfecting skin, and adding that all-important glow that the brand is known for. Normally retailing for £16, it’s now back in stock and on sale on the retailer’s website for £12, but given that it previously sold out in 48 hours we can’t see it hanging around for long.
With an iced matcha becoming a go-to for many to sip on during the warmer weather, it seems drinks aren’t the only way for shoppers to get their fix as the brand says the Underglow Melting Cleanser is ‘powered by matcha’ and ‘backed by science.’ What’s more, the product is already huge hit with beauty lovers who have described it as ‘the best thing I’ve ever used.’
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If Iconic’s cleansing balm doesn’t suit, then skincare enthusiasts may wish to instead check out The Body Shop’s Camomile Sumptuous Makeup Cleansing Butter which costs £15. It claims to gently melt away makeup in less than 30 seconds, offering a silky-soft feeling to cleansed skin.
Those with more budget might choose to invest in the cult classic ELEMIS Pro-Collagen Cleansing Balm 100g which is currently on sale at Boots. Reduced from £52 to £41.60, it boasts a versatile formula that can be turned in to three textures; a balm, a cleansing milk and an oil.
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£16
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Iconic London
Shop the Underglow™ Matcha Melting Cleansing Balm at Iconic London
Back to Iconic London and given that the brand is famed for its glowy makeup, it comes as no surprise that the Underglow Matcha Melting Cleansing Balm has been designed to enhance makeup results whilst also promising to nurture the skin underneath. Iconic London says that in a 2 week consumer study of 54 people 96% agreed it instantly melts makeup, 94% agreed skin looked smooth, and 96% agree it doesn’t feel greasy or leave a residue on the skin.
It’s also worth noting that the retailer is currently offering its Skin Prep bundle for £47.60 instead of the usual £68. This includes the aforementioned cleansing balm as well as Iconic’s Prep Set Glow and the Underglow Blurring Primer.
Fans who’ve used the Underglow Matcha Melting Cleansing Balm have left high praise for its formula online, with the item being particularly popular among mature shoppers who praise its moisture-giving properties and the ‘silky smooth’ feeling it leaves on the face. One shopper who listed their age as over 46 raved: “Absolutely love it best thing I’ve ever used.”
Iconic London’s Matcha Cleansing Balm previously sold out in 48 hours – but now it’s back in stock
Another in the same age group commented: “Wow this is my new fave, the moisture this gives is insane, I can’t stop using it.”
Meanwhile a third said: “The best I’ve used, only need to use a bit and my skin is like silk after using it.” A further reviewer loved the texture, writing: “This is so lovely to use – melts like butter and leaves your skin feeling clean and glowing.”
Naturally, not all skincare products suit all users, and it is worth noting that the balm texture may not be to every skincare lovers’ taste, with some preferring lighter gel or foam formulas.
However, another shopper said as part of a lengthy review: “Omg where has this been all my life? Some times with some cleansing balms you have to use it a couple of times to get your make up off but with this one full turn is enough to take off your face.
“I even had comments of my husband asking if he can use it. As always Iconic London you have done it again making brilliant products.”
It even has the professional seal of approval according to this shopper who said: “I am a beauty therapist and have tried everything that is vegan and cruelty free. I’ve got older skin and really loved how the product melts into your skin, cleans well and skin feels lovely afterwards – have bought for my daughter and sons girlfriend too, love it.”