The four-storey unit in Midtown Manhattan is the result of a $15m (over €12m) investment. But what will New Yorkers make of Irish-run retailer Penneys?

Primark opens its first store in Manhattan
It’s Friday morning, May 8, in midtown Manhattan, and I’m standing outside the first Primark store in New York City as it’s set to open its doors.
The launch marks the 40th brick and mortar store in the United States for the Dublin-run company.