Consumers are opting for value-for-money meats and items they can pop in the oven or an air fryer

Seán Kelly of Kelly's Butchers in Newport, Co Mayo. Photo: Conor McKeown

Seán Kelly of Kelly’s Butchers in Newport, Co Mayo. Photo: Conor McKeown

Households are ditching lamb and roast beef for chicken to save money, an award-winning butcher has said.

Strained consumer budgets mean Mayo-based master butcher Seán Kelly has seen a big change in the meats people are buying for their dinner.