The Information reported that the acquisition deal cost Salesforce between $1bn and $1.5bn.
Salesforce is acquiring Berlin-founded digital experience platform Contentful for an undisclosed amount.
Yesterday (1 June), the company also announced a fresh $2bn investment in France towards a new AI innovation hub in Paris, alongside supporting skill development initiatives and boosting its own business in the country. The company had previously already committed $3.5bn to France.
Salesforce share price jumped nearly 10pc yesterday, but fell around 3.5pc in pre-market trading today (2 June).
Contentful’s acquisition, Salesforce said, will enhance its offerings with an “enterprise-grade content layer that connects customer data with engaging content experiences across Salesforce’s leading applications”.
Businesses can use the combined range of services to deliver “personalised, AI-assembled experiences at scale across every channel”, it added.
Contentful is a leading headless content management system provider that claims to help nearly 5,000 brands create AI-generated content. The company has supported more than 38,000 websites, it said.
“Joining forces with Salesforce accelerates our mission of enabling modern enterprises to dynamically assemble and deliver rich digital experiences across every channel,” said Karthik Rau, the CEO of Contentful.
The Information reported that the acquisition deal cost Salesforce between $1bn and $1.5bn – significantly lower than Contentful’s last valuation of $3bn in 2021 following a $175m Series F round.
CRM giant Salesforce’s VC arm has been a frequent backer of Contentful, having funded the company through its first $100m investment commitment in Europe in 2015, and supported its $80m Series E round in 2020. The acquisition deal is expected to close later this year.
“With Contentful, we complete [the content layer] picture by adding a native, headless, composable content layer that lets Agentforce dynamically assemble and deliver personalised experiences across every channel, at the speed and scale the AI era demands,” said Jujhar Singh, the president of C360 applications and industries at Salesforce.
Last summer, Salesforce acquired enterprise cloud data management business Informatica in an $8bn deal to integrate the tech into its AI platform Agentforce. In October, it acquired automation platform Regrello, followed by Qualified, an agentic AI marketing solutions provider, this April.
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