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One of Sony’s most popular full-frame mirrorless cameras is now available at one of its best prices of the year. As part of B&H Photo’s July 4th sale, the Sony A7 IV is currently discounted by $500, bringing the price down to just $1,998.
The Sony A7 IV has earned its reputation as a dependable hybrid camera for photographers and filmmakers alike. Its combination of high-resolution imaging, advanced autofocus, and strong video capabilities makes it equally at home shooting weddings, events, commercial work, travel, or content creation. With this latest discount, it’s an even more compelling upgrade for anyone moving to full frame.
Prices and savings subject to change. Click through to get the current deal prices.
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$500 off!
33MP full-frame Exmor R back-illuminated CMOS sensor.Operating temperature : 0 to 40 °C (32 to 104 °F), Rated input : 100 – 240 V ,…
50/60 Hz, 0.2 A. 8x more powerful, next generation BIONZ XR image processing engine Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
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Why We Love the Sony A7 IV
Even several years after its release, the Sony A7 IV remains one of the most well-rounded mirrorless cameras available. In our review, we found it to be an excellent all-around performer, offering a balance of image quality, speed, and video features that continues to hold up today.
Its 33MP full-frame Exmor R BSI CMOS sensor delivers detailed still images with excellent dynamic range, while the ability to record oversampled 4K60p video makes it equally capable for filmmakers. Sony’s Real-time Tracking autofocus and 5-axis in-body image stabilization further enhance its versatility for both handheld photography and video production.
Key Features
33MP Exmor R BSI CMOS sensor: Backside-illuminated full-frame sensor delivers excellent detail, wide dynamic range, and low-light performance with a native ISO range of 100-51200.
BIONZ XR image processor: Flagship-class processor enables up to 10 fps continuous shooting, advanced autofocus performance, and supports deep shooting buffers for extended bursts.
Oversampled 4K60p 10-bit video: Records high-quality UHD 4K video with 7K oversampling for exceptional sharpness, along with 10-bit internal recording for greater post-production flexibility.
Fast Hybrid AF system: Features 759 phase-detection points covering approximately 94% of the frame, along with Real-time Tracking and advanced subject recognition for reliable autofocus performance.
5-axis SteadyShot INSIDE image stabilization: Provides up to 5.5 stops of stabilization for sharper handheld images and smoother video with virtually any compatible lens.
Who Is This For and Is It a Good Time to Buy?
The Sony A7 IV is an excellent choice for photographers and filmmakers looking for a reliable full-frame hybrid camera that excels across a wide variety of shooting situations. It’s a natural upgrade for users coming from Sony APS-C cameras or DSLRs, and it’s equally at home shooting weddings, portraits, travel, commercial work, sports, and professional video productions.
With $500 off during B&H Photo’s July 4th sale, this is one of the strongest values we’ve seen on the A7 IV in recent months. The savings could easily go toward an additional full-frame lens or essential accessories, making this an excellent opportunity if you’ve been planning to move into Sony’s full-frame system.
Prices and savings subject to change. Click through to get the current deal prices.
Custom URL
$500 off!
33MP full-frame Exmor R back-illuminated CMOS sensor.Operating temperature : 0 to 40 °C (32 to 104 °F), Rated input : 100 – 240 V ,…
50/60 Hz, 0.2 A. 8x more powerful, next generation BIONZ XR image processing engine Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
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