Ozempic-maker Novo Nordisk sues rival Eli Lilly, accusing it of false advertising BBCNovo Nordisk sues Eli Lilly, alleging misleading GLP-1 advertising CNBCNovo Nordisk sues Eli Lilly over ‘deliberately false’ weight-loss drug ads Financial TimesObesity drug giant Novo Nordisk sues rival Eli Lilly over advert claim Irish Examiner