Marriott has made ResortPass an approved vendor, but individual hotels must still choose to join the platform
Hilton has extended its ResortPass partnership for three years
ResortPass has grown from more than 900 partners and 1.6 million guests in 2022 to more than 2,700 partners and five million guests
It says some properties are getting US$3 million a year benefit
Marriott has signing a global agreement with ResortPass that will make it easier for participating hotels to offer paid day-access to resort spas, health clubs, pools, cabanas and day rooms.
Hundreds of Marriott properties have already worked with ResortPass through individual agreements, with the new arrangement creating a route for additional hotels to join the platform if they choose.
Marriott has approximately 7,000 health clubs across 14 major markets globally, while the majority of its upscale hotels have spas, indicating the scale of the opportunity.
Founded in 2016 by Amanda Szabo, ResortPass has created a marketplace that enables consumers to book access to hotel amenities without purchasing an overnight stay.
The company now partners with more than 2,000 hotels across more than 30 countries and has served more than five million guests.
Former ClassPass executive Michael Wolf joined the business as CEO in 2022 to lead its next phase of growth.
For resort operators, the success of ResortPass highlights the growing commercial value of resort spas and health clubs, which are increasingly viewed as standalone businesses capable of attracting local residents and visitors.
ResortPass says it generates hundreds of millions of dollars in ancillary revenue each year for its partners, with some properties generating as much as US$3 million annually.
Wolf said: “People are increasingly looking for opportunities to rest, recharge and connect without committing to an overnight stay.
“This agreement gives more Marriott hotels the opportunity to meet that demand while unlocking additional value from their existing amenities.”
ResortPass’s expansion has been supported by US$37.4 million in funding, including a US$26 million Series B round completed in 2022. The round was co-led by 14W and Declaration Partners, with participation from existing investor CRV and new backers including Jessica Alba, Gwyneth Paltrow, Brian Kelly – founder of The Points Guy – and William Morris Endeavor.
The most recent funding round was completed at more than two-and-a-half times the valuation achieved in the previous round.
Since the raise, ResortPass has more than doubled its hotel network from 900 properties to more than 2,000 and increased the number of guests using the platform from 1.6 million to five million.
The Marriott announcement follows Hilton’s decision earlier this month to extend its own partnership with ResortPass.
The agreements reflect the growing commercial importance of resort wellness. According to the 2025 ISPA U.S. Spa Industry Study, commissioned by the ISPA Foundation and conducted by PwC, resorts are one of the most profitable business models, with 54 per cent of resort and hotel spas reporting profit margins of 20 per cent or more and around 25 per cent achieving margins exceeding 30 per cent.
The ResortPass model has equal potential for spa and health and fitness and while ResortPass is not a substitute for a conventional health club membership, it’s creating a new route to market for resort fitness facilities, enabling operators to sell access to consumers seeking a premium experience.
Liz Terry, editor of HCM and editorial director of Spa Business, said: “For decades, the leisure sector has relied on two primary business models: memberships and overnight stays. ResortPass represents a third model based on day-access.
“As resort health clubs, hotel spas and social wellness clubs continue to invest in premium facilities, the distinction between members, overnight guests and day visitors is likely to become increasingly blurred in resort locations.”