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Earlier this month, a senior executive at a global company shared a story to give me a sense of how people feel about human resources in corporate America these days. They were planning a dinner party “and someone came running into my office and said, ‘Why are you inviting the head of HR? The whole vibe’s gonna go away.’ And I was like, what are we going to be doing so wrong that HR can’t be in the room?”
Although this anecdote could be read as being about one buzzkill, or even the entire HR discipline being a party nonstarter, it’s much bigger than that.
Employees and company leaders alike have very strong feelings about HR—and not much of it is positive. In a series of Fast Company LinkedIn polls, more than 1,500 respondents expressed negative views about HR.
51% say HR is not very responsive when they bring it a concern.
75% say HR is ineffective/nonfactor in helping them achieve professional goals.
56% say HR is adding very little (33%) or no significant (23%) value to the organization.
These results reinforce a March 2024 survey of nearly 1,000 workers that revealed 86% of them were afraid of their Human Resources department.
In August 2005, Fast Company published a cover story that blared “Why We Hate HR.” Since then, the human resources discipline has seemingly been wholly transformed. Increasing investment in technology (currently estimated at more than $50 billion globally) has delivered cloud-based platforms that provide workers greater flexibility, more communication tools, and access to benefits and payroll information from anywhere on their mobile devices. It has created vast libraries of custom-made learning and development curricula. Applicant tracking systems have streamlined the talent acquisition process.
The HR tech boom has spawned tens of thousands of companies, with big winners such as Workday ($36 billion market cap) and Rippling ($17 billion valuation) becoming sector giants.
The function has also achieved rarified corporate stature, as new C-level titles such as chief human resources officer (CHRO) and chief people officer (CPO) have proliferated. If a top complaint two decades ago was that HR didn’t have a seat at the strategic table, increasingly it does.
Some HR leaders have even become business celebrities! Patty McCord, chief talent officer at Netflix, created a 120-plus page “culture deck” that promoted “the keeper test” and other strategies to increase “talent density” for the overall good of the team. Sheryl Sandberg, then Facebook’s chief operating officer, described it as “the most important document ever to come out of Silicon Valley.” Google’s senior vice president of people operations, the ex-McKinsey consultant Laszlo Bock, turned his advocacy of “high-freedom” companies (those that granted autonomy to employees) into a best-selling book. And Google’s focus on people analytics further fueled the proliferation of HR tech.
These days, it’s hard to imagine a book entitled Work Rules!, Bock’s bestseller, resonating with so many readers. Whatever progress HR made in the twenty-first century—via technology, greater responsibility, and worker-friendly policies such as expanded benefits and remote-work policies (facilitated by new tech tools and accelerated by the COVID-19 pandemic)—has waned. It likely hasn’t helped, either, that HR is having to unwind flexible work policies for return-to-office mandates and serving as a key collaborator in rolling out AI tools that have workers fearing for their jobs.
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Google will now let you log in with a selfie
By
María José Gutiérrez Chávez
To keep accounts safe from malicious intruders, having various passwords and authentication steps has become the norm. With that comes an oh-so-common predicament: doing such a good job securing an account that even you can’t get back in.
A new Google feature aims to solve the problem. Last week, Google announced a new sign-in method: Selfie Video.
Essentially a live video selfie, the feature is designed to help users access their account when they forget their password or don’t have their usual phones and computers readily available, which Google also uses to authenticate logins.
To set it up, users record and follow a series of “guided head movements,” the company explains in the blog post. (You essentially look from side of the screen to the other.)
Then, the next time the user struggles to access their account, they may choose the selfie method to sign in. They take a new selfie video and Google compares it to the one used at the time of setup in order to authenticate the user and that it is a live video.
“We also use our standard security practices to detect and help prevent suspicious sign-in attempts,” the announcement says.
According to Google, the video used to set up the method is stored and encrypted at rest, and may be deleted at any time. This serves as a form of safeguard against unauthorized entities trying to access an account through impersonation attempts like deep fakes or AI-generated content.
Read the full story on Fast Company.