Jim Diamond talks about trying to follow the success of the hit ‘I Should Have Known Better’.

Jim Diamond, a regular visitor to Ireland to perform and promote his music, chats to Marty Whelan about the growing importance of video in the music industry.

If you don’t have one, you don’t have a hit record.

While acknowledging the promotional power of music videos, Jim Diamond also feels a video can sometimes distract listeners from the music itself.

A huge hit in a number of countries, ‘I Should Have Known Better’ was followed by ‘I Sleep Alone at Night’. This single failed to replicate the commercial success of its predecessor. Looking back, Jim Diamond suggests that the choice of follow-up single may have played a role. The A&R executive who had championed him at A&M Records left the company just as ‘I Should Have Known Better’ reached number one, leaving no one to guide key decisions about his career at the label.

The wrong choice was made.

This episode of ‘Video File’ was broadcast on 9 August 1986. The presenter is Marty Whelan.

‘Video File’ was a 30 minute programme featuring a different musical artist each week. The presenter was Marty Whelan. Marty was replaced as presenter by Gareth O’Callaghan in 1990. The programme ran until 1991.

The first episode of ‘Video File’ was broadcast on 16 November 1984 and featured Nik Kershaw.