But iPhone users in Singapore have a greater predisposition for chatting (75% vs. 67%), and photography (72% vs. 67%). The same is true for casual browsing (67% vs. 62%), shopping (60% vs. 54%), and listening to music (57% vs. 49%). This group are also more likely to send multimedia messages (56% vs. 51%), and to use their phones to pay bills (55% vs. 47%), for general finance and banking (53% vs. 43%), or for visiting social networks (52% vs. 44%).
So, we can say this is a group that is more engaged in certain areas, and this information may be useful for advertisers.
How do iPhone users’ attitudes to marketing and advertising differ from others?
Much, of course, may depend on the ads themselves.
Looking at attitudinal data, we can see some variance between iPhone users and non-iPhone users. One key difference: they’re much more willing to skip ads (75% vs. 65%), and much more likely to worry about the time they spent on social media (62% vs. 54%). They’re also a little more likely to find advertising annoying (54% vs. 50%).