The collaboration of the century continues! animate Ltd. and SEGA Corporation are currently in the midst of a year-long project celebrating iconic SEGA Group IPs. This massive campaign is bringing eight world-renowned titles to over 140 animate locations across Japan and around the globe, offering fans a chance to get up close and personal with their favorite series through exclusive exhibitions, limited-edition merch, and the ever-popular Gratte (graphic latte) cafe tie-ins.
For the project’s highly anticipated fourth wave, the spotlight falls on the legendary “Persona” series! To celebrate three decades of style and shadows, the “Persona” Series 30th Anniversary animate Fair will kick off in September 2026 at physical stores and online. During the event, fans who purchase or pre-order “Persona” related items will receive one of eight exclusive “Bonus Clear Bookmarks” for every 1,100 yen (tax included) spent.
But that’s not all—the hype goes global! The “Persona” Series 30th Anniversary animate Only Shop will be making its way to the animate Ikebukuro Flagship Store and various international locations starting in September. Additionally, Gratte locations will offer “Graphic Lattes” featuring character art printed directly onto the cream, along with icing cookies and “Graphic Ice” treats.
To top it off, the animate Ikebukuro Flagship Store will feature special footage on its massive 1st-floor outdoor monitor for a limited time, and “Animate App Kisekae” digital themes will be available for download. With even more collaborations on the horizon, stay tuned for more updates!
Only Shop Information
“Persona” Series 30th Anniversary animate Only Shop
Dates & Locations:
September 19, 2026 – October 25, 2026: animate Ikebukuro Flagship Store (North & South Buildings, 1F Special Exhibition Space)
September 11, 2026 – September 28, 2026: animate Taipei (※), Kaohsiung Station POPUP SHOP
September 12, 2026 – September 27, 2026: animate Hongdae, Bangkok (), Kuala Lumpur (※)
September 19, 2026 – October 4, 2026: animate Los Angeles, Hong Kong
September 24, 2026 – October 18, 2026: animate Shanghai Flagship Store, Shanghai Wujiaochang, Hangzhou (※), Beijing, Chengdu
October 3, 2026 – October 25, 2026: animate San Francisco
Event Details:
Immerse yourself in the world of the “Persona” series! In addition to new merchandise, select overseas locations will feature game demo stations, allowing fans to dive even deeper into the experience.
※Denotes stores planning to host game demo stations. Some locations are still being finalized, so please check official announcements for the latest updates.
※Available titles for demo will vary by store.
※Some locations are also considering game software sales.
Fair Information
“Persona” Series 30th Anniversary animate Fair
Dates & Locations:
September 19, 2026 – October 25, 2026: All animate stores in Japan, animate Online Shop
September 11, 2026 – September 28, 2026: animate Taichung
September 12, 2026 – September 27, 2026: animate Busan, Jamsil Lotte, Suwon
September 24, 2026 – October 18, 2026: animate Guangzhou, Xiamen
October 31, 2026 – November 15, 2026: animate Xinyi
Event Details:
During the campaign period, for every 1,100 yen (tax included) spent on “Persona” merchandise (including pre-order deposits), or for every individual book, audio, visual, or game title purchased/pre-ordered (with a minimum deposit of 1,100 yen), you will receive one random bonus item.
Bonus Content: Bonus Clear Bookmarks (8 designs total)
Designs are distributed randomly and cannot be selected.
Fair conditions listed are for stores in Japan. For international store conditions, please check their respective social media accounts.
Gratte Information
“Persona” Series 30th Anniversary animate Fair Commemorative Gratte
Dates & Locations:
September 19, 2026 – October 25, 2026: animate Ikebukuro Flagship Store, Akihabara ANNEX, Shibuya, Kichijoji PARCO, Yokohama VIVRE, Nagoya, Osaka Nipponbashi, Okayama, Sendai, Umeda
September 11, 2026 – September 28, 2026: animate Taipei, Kaohsiung
September 12, 2026 – September 27, 2026: animate Hongdae, Jamsil Lotte, Bangkok, Kuala Lumpur
September 19, 2026 – October 4, 2026: animate Hong Kong
September 24, 2026 – October 18, 2026: animate Shanghai Flagship Store, Hangzhou, Beijing, Chengdu, Xiamen
Related News
Special Video Screening at animate Ikebukuro Flagship Store
A special promotional video will play on the massive 1st-floor monitor.
Duration: September 18, 2026 – September 24, 2026
What is the “Persona” Series?
Since the debut of the first title, “Goddess Ibunroku Persona,” the series will reach its landmark 30th anniversary in 2026.
Set in various Japanese cities, “Persona” is a juvenile RPG series that lets players experience everyday life—school, friendship, and romance—while simultaneously confronting an occult “extraordinary” world of urban legends and rumors.
A “Persona” is the manifestation of one’s “other self” lurking within, appearing in the form of ancient gods or demons. The series depicts the growth of young boys and girls who awaken to this power of the heart, coming together to resist overwhelming odds.
About SEGA (https://www.sega.co.jp/)
SEGA focuses on the planning, development, and sales of games for consoles, PCs, and smartphones. Beyond gaming, they utilize their expertise to develop digital services and character-based merchandise (such as prizes). SEGA delivers content developed in Japan and overseas studios to the world through its global network of bases.
About ATLUS (https://www.atlus.co.jp/)
ATLUS is a company dedicated to delivering entertainment content that resonates worldwide through its unique creativity. Since its founding in 1986, it has expanded into various entertainment ventures, currently focusing on console game development and character business.
About animate (https://www.animate.co.jp/)
animate is a specialty retailer for anime, comics, and games with locations across Japan and overseas. The first store, “animate Ikebukuro,” opened in March 1983 in front of Sunshine City. As of April 2024, it has expanded to 126 stores across Japan and 19 stores internationally—including major cities in East Asia like Shanghai, Seoul, Bangkok, and Taipei, as well as Los Angeles in North America.
*Data as of late April 2026.
★Related Links
[SEGA/ATLUS x animate Special Collaboration Site]
[“Persona” Series 30th Anniversary animate Fair]
[“Persona” Series 30th Anniversary animate Only Shop]
Please note that event details are subject to change, postponement, or cancellation due to various circumstances.
(C)ATLUS. (C)SEGA.
*Some parts of this text have been translated using machine translation