The pizza delivery giant said it will first launch the Chick ‘N’ Dip sub-brand across the north west of England and Northern Ireland

Domino’s will trial the Chick ‘N’ Dip brand in 187 locations (Domino’s/PA)

Domino’s will trial the Chick ‘N’ Dip brand in 187 locations (Domino’s/PA)

Domino’s is launching a new chicken concept as the pizza specialist seeks to tap into rapidly growing demand for chicken across the UK.

The pizza delivery giant said it will first launch the Chick ‘N’ Dip sub-brand across the north west of England and Northern Ireland, with hopes to roll this out more widely in the longer term.