The Gist

Kylie Jenner looked almost unrecognizable as she debuted a bold hair transformation on Monday, October 14.

In a video shared to her Instagram, Jenner showed off honey blonde hair in a video promoting her King Kylie Cosmetics Collection.

The Khy designer showed off a plunging snakeskin bra with matching low-rise pants and a logomania accessory.

Kylie Jenner is fully embracing the return of her 17-year-old alter ego—and she looks so different with her latest King Kylie-coded transformation. While the cosmetics maven’s jet-black hair has become her calling card in recent years, she pulled a Kris Jenner by going blonde while posing in a plunging snakeskin bra and matching pants on Monday, October 13.

As Jenner commemorates a decade of Kylie Cosmetics with a special 10th anniversary makeup collection, she’s been bringing the nostalgia by stepping out with dip-dyed teal blue ends, reactivating her Snapchat account, and embracing a bold 2015-era glam featuring a glittery eyeshadow with a dramatic cut-crease and distinct lip liner. And on Monday, the reality star continued her King Kylie resurgence by showing off a beauty look and outfit that could have been from 2016. Teasing her Kylie Cosmetics King Kylie Collection, which will be out on October 18, the star showed off a warm golden hair color paired with a loud luxury dark brown logomania Louis Vuitton bandana wrapped around her head in Glosses Part Two: King Kylie Returns.

Instagram/Kylie Jenner Kylie Jenner with blonde hair in her new Glosses Part Two: King Kylie Returns Film

Instagram/Kylie Jenner

Kylie Jenner with blonde hair in her new Glosses Part Two: King Kylie Returns Film

Jenner appeared to sport her current black hair (brightened up with some bright blue extensions peeking through) in certain scenes from the new film, but she kicked off the Instagram clip with a warm blonde hair color that made her look almost unrecognizable. Jenner showed off her curves in a plunging snakeskin bra top with a wrap design, which she paired with matching flared pants with tiny cutouts weaving all the way down from her low-rise waistline to her hems. An oversized long black fuzzy coat finished off her look as she posed for faux mug shots in the trailer. In a nod to her beauty look a decade ago, Jenner opted for a deep brown-purple matte lip color and brown smoky eyeshadow with bold lashes.

Instagram/Kylie Jenner Kylie Jenner with blonde hair in her new Glosses Part Two: King Kylie Returns Film

Instagram/Kylie Jenner

Kylie Jenner with blonde hair in her new Glosses Part Two: King Kylie Returns FilmGetty Images Kylie Jenner seen at the New York Fashion Week on September 10, 2016

Getty Images

Kylie Jenner seen at the New York Fashion Week on September 10, 2016

While Jenner’s honey blonde hair transformation is making fans do a double take, it’s not the first time the star has reached for the bleach. Jenner previously sported an icy blonde platinum in 2016, including at a Jonathan Simkhai show during New York Fashion Week when she paired denim Bermuda shorts with a denim jacket, a white tube top, and a white bandana that covered her bleach-blonde locks.

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