Infinix, a Chinese smartphone brand that sells more than 100 million units annually, has officially launched in Israel. The company promises to disrupt the pricing of premium smartphones by offering high-spec devices for under 2,000 shekels (about $500).

Three models will be introduced initially, including a gaming phone and one of the thinnest smartphones on the market.

Hong Kong-based Infinix, founded in 2013, is one of the fastest-growing smartphone brands globally. According to IDC data, it shipped more than 106 million smartphones in 2024.

Positioned between the flagship and mid-range markets, Infinix’s strategy is simple: advanced features, premium design and significantly lower prices than Android brands like Samsung and Xiaomi or Apple’s iPhones, with models priced between 1,300 and 2,000 shekels.

Three main models are launching in Israel:

Hot 60 Pro+
The standout model in terms of design, described as one of the world’s thinnest smartphones at just 5.95mm thick and weighing 155 grams. For comparison, Apple’s latest iPhone Air is only about 0.30mm thinner. It features a Helio G200 processor, a 5,160mAh battery with 45W fast charging, and a 6.78-inch AMOLED display with a refresh rate of up to 144Hz. The camera setup includes a 50MP main camera with autofocus and a 13MP selfie camera.

Price: 1,350 shekels (about $408)

GT 30 Pro
Designed for gamers, this model sports a 6.78-inch AMOLED display with a 144Hz refresh rate. It runs on a Dimensity 8350 processor and includes 12GB of RAM, expandable to 24GB, and a dedicated cooling system to maintain performance under load. It boasts a 108MP main camera capable of shooting 4K video at 60 frames per second and a 13MP selfie camera.

Price: 1,850 shekels (about $560)

Note 50 Pro+
Marketed as a business-oriented device, this model targets users seeking both productivity and performance. It offers a 6.78-inch AMOLED screen with a 120Hz refresh rate and a Dimensity 7050 processor. Like the GT 30 Pro, it includes 12GB of RAM expandable to 24GB, along with ultra-fast 100W charging. The camera array features a 108MP main sensor with optical image stabilization (OIS), a depth sensor and a flicker sensor to reduce blur in varying lighting conditions. The selfie camera is 32MP.

Price: 1,975 shekels (about $597)

All three models run on XOS 15, Infinix’s custom version of Android, which incorporates AI-powered tools, including built-in support for Google’s Gemini voice assistant.

Infinix will operate in Israel through official importer Golan Imports, which offers at-home pickup and return within 48 hours and testing by a certified lab. The devices are available for purchase on the official website and at select retailers nationwide.