Peloton’s Robin Arzón: Hyrox-Style Training ‘Is the Future’ of Fitness
Arzón, Peloton’s VP of fitness programming and one of its most popular instructors, speaks with ATN about the…
Fitness Consumers Want More Than Just Workouts, Execs Say
ATN breaks down key takeaways gleaned from a consumer insights panel held at the recent invite-only Mindbody SA…
There’s a Dark Side of AI Fitness Apps, Personal Trainers Warn
As artificial intelligence-powered fitness tools boom, a troubling pattern has emerged: motivation for some, obsession for others. ATN…
Why Women Might be the Future of the Protein Market
For the first time, women outnumber men in seeking higher protein intake, a scientific and cultural shift that…