Game Volt | debut Carnival Games: The Supercharged Funfair
Game Volt, the product division of CONDUCTR, the UK-based innovation studio, will premiere Carnival Games: The Supercharged Funfair…
Universal Beijing plans ‘Fast & Furious’ indoor thrill ride
Universal Beijing has announced plans for Asia‘s first Fast & Furious-themed indoor thrill ride as the resort celebrates…
Next-gen LBE VR | Hololabs Studio’s new attraction format
Combining the immersion of VR with the physicality of themed environments is an ongoing challenge for location-based entertainment…
Dream Garden | 350-sqm forest adventure playground Jakarta
Dream Garden Amusement Equipment Co., Ltd., a leading manufacturer of playground equipment and toymaker in China, has built…
How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
Why most immersive projects never get built
There is a reality in immersive and experiential development that the industry does not talk about enough: most…
Marwell Zoo “not giving up” on finding escaped capybara
Marwell Zoo in Hampshire, England is “not giving up” on finding its missing capybara as the search for…
Universal shares first look at Fast & Furious coaster cars
Robots and autonomous technologies are being used for guest services and visitor experiences, and smart infrastructure is enhancing…
Top 8 technology trends in the attractions industry for 2026
However, the industry often struggles to balance the high-quality production standards of temporary events with the operational precision…
Theme park apps | lessons from video game design
National Science and Media Museum, UK The National Science and Media Museum in Bradford closed in June 2023…
Pure Imagination Studios | interview with Joshua Wexler
This philosophy extends naturally into the realm of themed entertainment, a market Cuningham entered in 1986 through its…
Simtec Systems | partnership with The VOID
Collective laboratory The new extended programme has been met with excitement across the community of live immersive and…