Universal Beijing plans ‘Fast & Furious’ indoor thrill ride
Universal Beijing has announced plans for Asia‘s first Fast & Furious-themed indoor thrill ride as the resort celebrates…
Semnox Solutions & Uplay | 1 year successful partnership
Semnox Solutions, a technology provider for the entertainment and amusement industry, and Uplay are celebrating their first year…
How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
Why most immersive projects never get built
There is a reality in immersive and experiential development that the industry does not talk about enough: most…
Marwell Zoo “not giving up” on finding escaped capybara
Marwell Zoo in Hampshire, England is “not giving up” on finding its missing capybara as the search for…
Universal shares first look at Fast & Furious coaster cars
Robots and autonomous technologies are being used for guest services and visitor experiences, and smart infrastructure is enhancing…
Top 8 technology trends in the attractions industry for 2026
However, the industry often struggles to balance the high-quality production standards of temporary events with the operational precision…
Semnox Solutions | partners with The Pelican Group
Collective laboratory The new extended programme has been met with excitement across the community of live immersive and…
Innovation in Blue Sky | Festival of Innovation
The Blue Sky thinking session at blooloop’s Festival of Innovation shared insights from guest speakers Kimberly Beneville, co-founder…
2025 Innovation Awards | final judges announced
blooloop is pleased to announce the final judges for the 2025 blooloop Innovation Awards, presented with AREA15: Guillaume Allaire,…